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August 2008 - Vavoom is HOT Red Hot!

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The hottest educational event to hit the road - Vavoom kicked off its first ever Vavoom Style Uncensored Tour this summer with an exciting five-city educational road show which opened in Chicago July 14th. More than 550 MATRIX C.R.A.F.T. Rewards Stylists gathered together for an evening of inspirational education taught by MATRIX Artistic Designers Nick Stenson and Ammon Carver. Set in the nation's hottest clubs, Stenson and Carver inspired stylists to take their craft to a new level through 4 new styling techniques featuring recently launched products from Vavoom - ShapeMAKER, Freezing Spray & Switch Flicks. The Vavoom Style Uncensored Tour visited - Chicago, Houston, Los Angeles, Miami, and NYC.

Watch the video!

August 2008 - Matrix Goes Mobile!

We know you are busy and always on the go, and while you don't have as much time to browse Matrix.com as you would like, you still want to be connected to the latest from Matrix. That's why, Matrix brings you mobile text alerts! We will send you twice/month* the latest haircare & styling tips.

To sign up - just text the word MATRIX to 49737.

An example of a text tip we sent recently: Matrix tip: Ask for highlights around ur hairline to brighten ur skin tone & draw attention to ur best features. Call 18887776396 to find a Color expert near u.

Are you a stylist? We have exclusive tips for you, visit our Salon Pro website to find out how to get PRO tips!

*standard rates apply

August 2008 - Make a Statement: You Have Great Hair Because You Won't Settle for Anything Less than Professional Products.

Show your friends by becoming a "fan" of the official MATRIX PAGE on Facebook!

When you join the Matrix Page on Facebook you can participate in these exciting programs:

Product Reviews: Tell us what you think of the latest products!

Seen and Overhead - Salon Edition: Seen or heard anything funny lately in a recent visit to the salon? Please do share!

Become a "Fan" of the official Matrix Page

Love Biolage? There is more!

If you are Beauty Who Loves BIOLAGE,
join our group on Facebook!

This is the official Matrix group for salon clients who are passionate about professional brands like BIOLAGE. Plus, don't forget to post and show off your before/after pictures!

One lucky member of this group will receive a free professional product courtesy of MATRIX! We will pick a winner each month. Tell your friends!

Join today!

Are you a salon professional? We have a special group for you - click to find out more!

July 2008 - SPOTTED - BIOLAGE AT THE MAMMA MIA! THE MOVIE PREMIERE

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VOGUE magazine, BIOLAGE and “MAMMA MIA! THE MOVIE” formed a strategic partnership that was brought to life in the pages of VOGUE and in BIOLAGE salons nationwide. Through this integrated program, BIOLAGE served as the official beauty sponsor of the New York premiere and after-party for “MAMMA MIA! THE MOVIE,” on Wednesday, July 16th at the Ziegfeld Theater. In addition, Biolage hairstylists Daniel Roldan and Robert Santana were on-hand to get two of the film’s female stars, Rachel McDowall and Ashley Lilley, red carpet ready for the premiere. Also in attendance for the star-studded premiere and after-party was “MAMMA MIA! THE MOVIE” and Biolage Stylers Stylist Contest winner Deborah Scott of JCPenney Salons. Deborah received the full star treatment including walking the “blue” carpet.

WATCH THE STARTS OF MAMMA MIA GETTING GLAM AT THE MATRIX ACADEMY.

July 2008 - MATRIX REPRESENTS AT NAHA 19

Congratulations to Matrix Artistic Designer Nicholas French who took home the 2008 North American Hairstyling Awards win for his Avant Garde Collection. Also nominated this year were Matrix Artistic Designers Brian & Sandra Smith for Master Stylist of the Year. Please browse through their artistic collection.

July 2008 - Calling all Brides-to-be!

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As seen in the July issue of Vogue, Biolage brings you the opportunity to win your own professional wedding day stylist. Just share with us in your own words the wedding hairstyle you have always dreamed of. Biolage is the official beauty sponsor of the summer blockbuster Mamma Mia! The Movie.

Enter the Biolage & Mamma Mia! The Movie contest today!
Watch the Mamma Mia! Trailer!

June 2008 - MATRIX INSPIRES 2,000 STYLISTS "TO C.R.A.FT. YOUR WORLD" AT MATRIX DESTINATION

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On June 1-3 Matrix hosted more than 2,000 salon owners, stylists and business partners for the most-anticipated salon professional educational event of the year in Las Vegas. Top stylists from around the world were challenged to elevate their inspiration and break new grounds with 3 days of progressive education from the most accomplished and creative innovators in the haircare and beauty world, plus networking opportunities and entertaining events.

Through an intimate, 360 degree, approach to education, stylists attended five unique classes where the focus was centered on fulfilling their professional needs in a personalized way through interactive education with individualized attention. With a staff to attendee ratio of 1:3, Destination attendees were immediately welcomed to the Matrix family.

June 2008 - Biolage Gives Back At The Elizabeth Glaser Pediatric AIDS Foundation a Time For Heroes' Celebrity Carnival

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Biolage joined the Elizabeth Glaser Pediatric AIDS Foundation and other supporters for the Foundation's 19th annual A Time For Heroes Celebrity Carnival in Los Angeles. On a beautiful sunny day in Brentwood on the Wadsworth Theater Grounds, families came together to hang with some of Hollywood’s hottest stars, listen to great music along with a live performance by the Cheetah Girls, play old-fashioned carnival games, and enjoy a banquet of unbelievable food — all to support the fight against pediatric HIV/AIDS.

At Biolage’s botanical oasis, kids and parents decorated Biolage logo potted Bamboo plants with fun stickers and enjoyed Mango and Lime slushies. Also lending a helping hand and their support at the Biolage booth were celebrity “heroes” Lauren Conrad, Whitney Port and Lauren Bosworth – “The Hills” and Khloe Kardashian and Kylie and Kendall Jenner-“Keeping Up With the Kardashians”.

A Time for Heroes is one of the Foundation's most successful events, raising more than $25 million in its history to support the foundation’s work to prevent pediatric HIV infection and to eradicate pediatric AIDS through research, advocacy, and prevention and treatment programs.

May 2008 - VAVOOM & ENTERTAINMENT WEEKLY HOST FALL TV PREVIEW BASH

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On Tuesday May 13, Vavoom and Entertainment Weekly partnered for a third time to host New York’s hottest bash: the third annual Fall TV Preview Party. The event, held at the Bowery Hotel, was transformed into a warm, Vavoom-y lair, with branded geometric mirrors, throw pillows and sculptures created from Vavoom hairspray cans, all tying into the new Vavoom ShapeMaker launch.

Vavoom celebrity stylist Ammon Carver was also on hand to style "Cashmere Mafia" star Bonnie Somerville's hair for the party and get her red-carpet ready using new Vavoom Shape Maker.

MATRIX C.R.A.F.T. REWARDS salon owners Patti and Paul Meade were also in attendance as Vavoom VIP guest for the evening. The Meades enjoyed walking the red carpet and getting the full star treatment.

Stars from television’s top shows -"Gossip Girl," "Lipstick Jungle," "Friday Night Lights" and "Ugly Betty"- walked the Vavoom Red Carpet, toasted the season with Vavoom cocktails, AND gave back to charity by stopping to sign the DVD wall to benefit the Elizabeth Glaser Pediatric AIDS Foundation.

LEARN THE LATEST LOOKS FROM VAVOOM

May 2008 - MARK, JENNIFER & BIOLAGE ARE PICTURE PERFECT FOR MET BALL

On May 5th, The Metropolitan Museum Costume Institute hosted its annual MET Ball - by far fashion's biggest night, which brings out the who's who of designers and Hollywood's biggest boldface names. Actress Jennifer Connelly turned to Matrix Celebrity Stylist Mark Townsend to get her red-carpet ready for the hi-profile event.

Townsend turned to trusted Biolage to get Jennifer Connelly's effortlessly chic look. To finish the look he used NEW Biolage Shine Endure Spritz to give her hair tons of shine and glisten with all the flashes from the cameras on the red carpet.

April 2008 - Biolage Goes Zero & gives green for Mother's Day

Matrix proudly supports The Conservation Fund & the Go Zero™ Program. As part of a commitment to go green, Biolage donated $50,000 to help fund Go Zero™, a program that addresses climate change and habitat loss by planting trees to zero-out carbon dioxide emissions. Biolage's donation will help plant more than 9,000 trees and zero out nearly 24 million pounds of carbon dioxide.

How can you help? Make a donation to the conservation fund to offset your carbon footprint. Do the math with the carbonzero™ calculator. Plus, purchase Mother's Day gift sets at a Matrix salon near you - the gift sets are produced with natural kraft fiber and are 100% recyclable in communities that recycle paperboard. Visit our salon locator to find out where you can purchase your Biolage Mother's Day gift set while supplies last!

April 2008 - MARK, CARRIE & BIOLAGE ARE PICTURE PERFECT FOR INSTYLE

Matrix Celebrity Stylist Mark Townsend teamed up with Grammy winner and American Idol winner Carrie Underwood for the cover and inside story in the May issue of InStyle. Mark turned to Biolage, including the NEW Biolage Volumizing Whipped Mousse, featured in "At the Cover Shoot", to make sure Carrie was picture perfect from cover to her six page spread.

More than 5 Million readers will see Mark, Biolage, and Carrie in the May issue of InStyle on newsstands now.

April 2008 - MATRIX PROFESSIONAL HAIRCOLOR IN COSMOPOLITAN

Matrix Professional Haircolor partnered with Cosmopolitan magazine and Cosmopolitan.com for a high-impact advertorial featuring Matrix Artistic Designer Ammon Carver who shares his tips on how to get the most from your salon experience.

More than 9 Million Cosmo readers will be the first to see Matrix Professional Haircolor in a consumer magazine. In addition, readers will be directed to Matrix.com/Cosmo for a chance to win Matrix Professional Haircolor services for 1 year.

April 2008 - Biolage + EmulsiFusion Go YouTube

Tune in to watch Matrix Artistic Designers Daniel Roldan and Nicholas French perform their Biolage EmulsiFusion Styling Techniques on Biolage's own YouTube channel: www.youtube.com/emulsifusion.

Viewers can post comments to tell us what they think and upload their own EmulsiFusion techniques as a video response. Make sure you come back and check Biolage's YouTube channel often as we'll be uploading more EmulsiFusion techniques, "Behind the Scenes" videos, and much more!

April 2008 - Exclusive Vavoom ShapeMaker Webisodes

In addition Matrix has introduced NEW Vavoom Webisodes in support of the launch of NEW Vavoom ShapeMaker™ Shaping Sprays. These new media videos feature Matrix Artistic Designer, Ammon Carver recreating this years red carpet hairstyles worn by A-list celebrities, Jennifer Garner and Marion Cotillard at this year's Oscars.

Visit matrix.com/shapemaker* for hese step-by-step videos which demonstrate how to recreate these styles using ShapeMaker™ along with other Vavoom products and can only be viewed by clients who purchase ShapeMaker™ sprays at a Matrix salon and receive the exclusive access code off the hang tag.
*Don't have a code? Visit our salon locator to find a Matrix salon near you.

March 2008 - MATRIX CELEBRITY STYLIST GETS OSCAR READY ON "GOOD MORNING AMERICA"

Biolage and Matrix celebrity stylist Mark Townsend were featured in "Good Morning America's" annual Oscars "getting ready" segment on February 23rd which showcases how Hollywood's biggest celebrities get ready for awards season's most glamorous red carpet event. Mark utilized Biolage's new Styling collection to give "Good Morning America" anchor Marysol Castro two show-stopping red carpet looks and talked about awards season hair trends.