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December 2007
MATRIX KICKS OFF 2008 COVER GIRL STYLE
View Coverage View Coverage With 2008 just days away, Matrix Celebrity Stylist Mark Townsend and Enzo Angileri got a head start by styling two of the leading ladies of Hollywood and music for the covers of Glamour and In Style....

November 2007
Thia Spearing Talks Red In December Elle
View Images In the December issue of Elle, Thia Spearing, Director of Technical Development for Matrix, gives her expert advice on how readers can warm up this season with red hot locks. For those readers worried about brassiness, Thia...

MATRIX CELEBRITY STYLIST MARK TOWNSEND - CATE BLANCHETT'S PREMIERE STYLIST
View Coverage Cate Blanchett celebrated the premieres of her two latest films in style, and Matrix celebrity stylist Mark Townsend turned to his secret styling weapon - Vavoom - to help get the award winning actress ready. For the...

October 2007
MATRIX MEN HITS A HOLE IN ONE FOR THE ELIZABETH GLASER PEDIATRIC AIDS FOUNDATION
View Images On Oct 2nd, celebrities from the worlds of film, television, and sports joined together at Lakeside Golf Club in Burbank, CA to hit the links at the 9th Annual Elizabeth Glaser Pediatric AIDS Foundation Celebrity Golf Classic...

MTV is going Legally Blonde The Musical & bringing Vavoom to your TV!
View Images Vavoom-sponsored Legally Blonde The Musical is singing and dancing its way into your living room on Saturday, October 13th at 1:00 P.M. ET. The girls from "The Hills," including Lauren Conrad, are hosting the Pink Carpet pre-show...

September 2007
Matrix Men to the Rescue
View Coverage The stars of hit FX television show "Rescue Me" are usually the ones doing the saving - pulling people out of burning buildings and putting out fires. Now the leading men, who are busy wrapping up Season...

Celebrity Hairstylist Davy Newkirk And Vavoom Style Rebecca Romijn For The Red Carpet
Renowned celebrity hairstylist Davy Newkirk turned to the Vavoom professional haircare range to get Rebecca Romijn ready for red carpet close-ups at the 2007 Primetime Emmy Awards. Together, Rebecca and Davy drew their inspiration for the look from Grace...

August 2007
Vavoom Salutes Stylists with a Legally Blonde Day on Broadway
View Coverage On August 8th, Matrix invited 500 stylists and beauty school students to enjoy a special 'hairdressers' performance of the Vavoom-sponsored Broadway sensation Legally Blonde, The Musical. Stylists from across the tri-state area, dressed in their hottest pink...

Sleek.look On the “Today Show”
View Coverage The must-have winners of Glamour magazine’s 2007 Glammy Awards were featured on the “TODAY Show” on the morning of Monday, August 20th. Suze Yalof Schwartz, Glamour’s Executive Fashion Editor, took TODAY contributor Giada de Laurentis through all...

The Glammies Take Manhattan with Sleek.look!
View Coverage On Aug 22, a torrential downpour in NYC could not stop more than 5000 dedicated Glamour readers from lining up in Washington Square Park to try samples of this year's Glammy Award-winning products. Included in the coveted...

May 2007
Vavoom Sponsors Opening Night of Legally Blonde The Musical
View Coverage On April 29 Vavoom made its smash Broadway debut with the opening of Legally Blonde The Musical at New York’s Palace Theatre! As the show’s official beauty sponsor, Vavoom was front and center on stage, and sponsored...

Vavoom and Legally Blonde The Musical In Elle Magazine
View Coverage As part of the partnership between Vavoom and Elle magazine, Legally Blonde The Musical’s media sponsor, Elle will feature a 6-page Vavoom advertorial in the June 2007 issue, on newsstands now. The advertorial will feature the three...

Vavoom Gold Heat Sponsors Hollywood Bash
View Coverage US Weekly and Vavoom Gold Heat rolled out the Gold Carpet to honor Hollywood’s top talent at their annual ‘Hot Hollywood Awards’. This year’s honorees, including Jennifer Lopez, Lindsay Lohan, Ashlee Simpson, Ryan Seacrest, Ali Larter (Heroes),...

Vavoom Gold Heat On NY1
View Coverage Beauty expert Jenn Falik did a segment for “NY1” on April 29th on the trend of precious metals in beauty products, which are a must-have for summer. Among the line-up of Jenn’s top picks was Vavoom Gold...

Matrix Celebrity Stylist Mark Townsend Receives Honors
View Coverage Matrix Celebrity Stylist Mark Townsend was awarded the prestigious honor of "Best Hairstylist" by two top entertainment magazines. US Weekly named Mark "Hairstylist of the Year" in their annual Hot Hollywood issue, alongside photos of his clients...

March 2007
Vavoom Gold Heat Makes Its Debut At the Oscars
What better way to debut Vavoom’s latest styling range, Gold Heat than during Hollywood’s most golden time: the week leading up to the Academy Awards. Vavoom Gold Heat created a deluxe salon at Oscars-central: the Four Seasons Hotel in...

Mark Townsend Styles Reese and Cate for Oscars
Matrix Celebrity stylist Mark Townsend styled nominee and presenter Cate Blanchett and presenter Reese Witherspoon for Hollywood’s biggest night. To ensure that both leading ladies got a gold star when it came to their hair he used New Vavoom...

Matrix Men at the Superbowl
Six months after launch, Matrix Men was at the Superbowl -- hosting the hottest party Superbowl Weekend and appearing in the most anticipated magazine issue of the year. Matrix Men sponsored the Sports Illustrated Superbowl Party on SuperBowl Eve....

Matrix Global Academy and Sports Illustrated
On January 23rd New York-based stylist to the stars, Peter Butler, and first-time Sports Illustrated Swimsuit Issue model, Julie Henderson, joined forces at the Matrix Global Academy to showcase the hottest hairstyles in this highly coveted issue. Peter’s sultry...

February 2007
Matrix And Celebrity Stylist Mark Townsend in WWD Friday
WWD announces Matix's newest celebrity stylist spokesperson, Mark Townsend. Mark is one of the top celebrity and editorial stylists working today, with clients that include Penelope Cruz, Natalie Portman, Rachel Weisz, Mary-Kate and Ashley Olsen - plus Reese Witherspoon,...

Vavoom featured on NBC's Today Show
On Thursday, January 25th, "Today Show" style expert Bobbie Thomas showed viewers how to combat tough winter beauty issues on the country's top rated morning show. When it came to telling viewers how to alleviate flat winter hair, Thomas...

Biolage And Premiere Honor 2006's Best Performances
On January 10th, Biolage sponsored Premiere Magazine’s Best Performances Party at the swank, historic Sunset Towers Hotel in Hollywood. At this exclusive cocktail party, the top salon brand honored the top independent film performers of the year. (full list...

Matrix Men Supports Big Brothers and Big Sisters Of NYC
Matrix Men donated 300 Matrix Men Form Putties in support of the Big Sisters and Big Brothers 9th Annual October Ball Fundraiser held on Saturday, October 14th. The black-tie event raised over $35,000 which will help the non-profit community-based...

Matrix Takes Beauty Online
Blogs and websites have become an increasingly popular form of consumer media, so much so, that the blog is now considered to be the new newspaper for the younger generation. Matrix recognizes the power and influence of the top...

Matrix On Set At TV's Top Shows
GREY’S ANATOMY Seattle Grace Hospital can boast of having some of the most accomplished AND best looking docs in the field. Sean Flanigan, key stylist on Grey’s Anatomy, naturally uses MATRIX MEN to style the guys. For the ladies,...

Biolage - On CBS Early Show
Stylist to the stars and CBS Early Show beauty contributor David Evangelista showed viewers how they can still look good despite the cold air outside and the dry heat inside in a special beauty segment on this morning’s show. ...

December 2006
From Chicago to NY, Matrix Men goes the distance
Matrix Men hit the ground running at the New York City and Chicago Marathons where NEW Style Power 3-in-1 Shampoo was sampled to 80,000 runners. No matter what times these runners posted, Matrix Men made sure they crossed the...

Biolage gives back
On December 9th in Beverly Hills, Biolage and Matrix Men helped Oceana honor Director James Cameron (Titanic) with the 'Ted Danson Ocean Hero Award'. Hollywood's top leading ladies and gentlemen - including Nicholas Cage, Ashley Judd, Felicity Huffman, Tea...

The Cast Of ABC's LOST Would Be Just That Without Their Matrix
The characters on hit TV show LOST may be stranded on an island, but that doesn't mean their hair shouldn't look its best. So, one of LOST's key hair stylists Doreen Schultz, turned to Matrix to get the cast...

November 2006
Matrix Celebrity Stylist Enzo Angileri and Matrix Artistic Designer Ammon Carver featured in Redbook
In the December issue of Redbook there is a 6 page feature - Healthier, happier and gorgeous - the Redbook Real-life HEALTHY LIFE Makeover - which has followed 3 real women for an entire year. The December issue is...

October 2006
Matrix Men is the brand of choice for "Entourage" cast
Elizabeth Webster, stylist from HBO's hit show, "Entourage" uses Matrix Men to give the cast the best hair in Hollywood. In fact, she called us the other day to say the guys tried, loved and want more Matrix Men!...

Glamour Editor picks matrix.com as favorite beauty website
Where do beauty editors go for hairstyle inspiration? Matrix.com of course. Just ask Tram Kim Nguyen Beauty Writer for Glamour. "Whenever I'm in a hair rut, I take a peek at matrix.com for inspiration. They've got pics of dozens...

September 2006
Matrix Men and Entertainment Weekly host party at the Toronto Film Festival
On September 10th, Matrix Men sponsored Entertainment Weekly's annual bash Toronto Film Festival. Kevin Costner is the newest Matrix Man -- and Zach Braff is not far behind! Among the attendants were Rachel Bilson, Mena Suavri, Giovanni Ribisi. See...

NEW Sleek.look Smooth Recovery Treatment featured in Good Housekeeping Makeover Miracles TV Show
See the Video...

August 2006
Matrix Celebrity Stylist Enzo Angileri receives praise for star client Charlize Theron's chic curls.
See the coverage...

July 2006
Matrix Men Styles Superman
What does a superhero use to style his hair? New Matrix Men of course! To specifically achieve Superman's (Brandon Routh) look inside the July issue of Vanity Fair, Nathalie Bruschia used Matrix Men Style Power Shampoo and Energel. See...

Biolage Sunsorials Stars on CBS The Early Show
On Monday, July 3, Biolage Sunsorials made an up-close appearance on The Early Show. Stylist-to-the-stars David Evangelista talked to the show's co-anchor Harry Smith about ways women can stay chic in the sun and protect their hair from damage...

Biolage Sunsorials Shines on Good Day New York
It was a Good Day indeed as 500,000 New York-area viewers tuned in to the Fox morning show to learn more about sun protection. Limited-edition Biolage Sunsorials was positioned as the summer's hottest sun-protective hair care line....

NEW Matrix Men Gives Back
In a show of support for our troops, more than $10K of Matrix Men Style Power and Biolage shampoos and conditioners were sent to Iraq to offer U.S. soldiers some of the comforts of home. Upon receiving the gift,...

Matrix's Total Domination of Allure's Hair Issue
Matrix's total domination of Allure's Hair Issue -- Logics Color DNA (p.70); Sleek.look Shampoo (p.155); Biolage hydrathérapie Hydra-Seal Leave-In Creme (p.155) -- plus, check out page 219 where readers can go online to win thousands of free samples, including...

Matrix Styles A-lister for ESPYs
Top sports and entertainment celebrities - including host and Tour de France winner Lance Armstrong, Will Ferrell, Ben Stiller, Jake Gyllenhaal, Rosario Dawson and Matthew McConaughey - gathered to commemorate year's top sports stories at the 14th annual ESPY...

Caitlin Wachs (Commander in Chief) loves Biolage and says:
I love the way the Smooththerapie Shampoo and Conditioner makes my hair so shinny and pretty. For summer, I love the Biolage Sunsorials Shampoo and Conditioner because it makes my hair so soft after an entire day of surfing...

June 2006
Limited-edition Biolage Sunsorials in the News
Summer's barely here, and the buzz around Biolage Sunsorials is making this limited-edition a sell-out! Check out what the national press is saying....

May 2006
Matrix Celebrity Stylist Enzo Angileri styles Debra Messing on the cover of InStyle.
Enzo used Biolage volumathérapie Bodifying Spray Gel and Biolage Finishing Spritz to create Debra Messing's glamourous cover look for InStyle.Click here to see the article...

Limited-edition Biolage Sunsorials featured in People.
Click here to see the article...

Matrix Men and Entertainment Weekly Sponsor Fall Television Preview
What do Lindsay Lohan, Eva Longoria, Felicity Huffman, Matthew Perry, Ellen Pompeo, Alyssa Milano and a host of other stars from TV’s hottest shows have in common? They were all on the dancefloor May 16th as DJ AM spun...

Lucky Stars get Biolage and Matrix Men
TV's hottest stars couldn't stay away from Lucky Magazine’s shopping suite at the Ritz Carlton in NYC - and a sneak preview of the new Matrix Men line, available in salons next month. The best and brightest 'small screen'...

People en Espanol and Vavoom Salute the 50 Most Beautiful
The hottest Latino celebs stepped out on May 17th as Vavoom sponsored People en Espanol’s “50 Most Beautiful”celebration at Skylight Studio in Manhattan. Stars like Enrique Iglesias, Michelle Rodriguez, Emilio Estefan, Maria Conchita Alonso, Ali Landry, Jai Rodriguez and...

Matrix Celebrity Stylist Jennifer J. Shares Shade Secrets on Sirius Satellite Radio
On Tuesday, April 24th, Matrix celebrity colorist Jennifer J. was featured on Cosmopolitan Magazine’s new Sirius Satellite radio show. Jennifer called in and was interviewed for 10 minutes about her celebrity clientele and spring/summer hair color trends and the...

Matrix Makes Guest Appearance on NBC's The Apprentice
The May 1st episode of The Apprentice, was all about salon chain partner, Hair Cuttery, and its star retail partners in PPD: Matrix and Redken. Teams were asked to host the Grand Opening of a local Hair Cuttery salon. Biolage,...

Love Her New 'Do!
Jennifer Love Hewitt, star of CBS's Ghost Whisperer, is getting rave reviews - for her bold new 'do. 'Love' can thank Matrix Artistic Educator and Logics Expressionist Team Member Josslyn Thompson, who relied on her favorite Matrix color and...

Biolage Smooththérapie Smoothing Shampoo wins Self Healthy Beauty Award.
More than 1300 dedicated Self readers and beauty junkies road-test every new beauty product that debuted in the past 12 months and rank their favorites. Smootherapie was named Best Straightening Shampoo: "Testers loved this formula, fortified with avocado and...

Matrix.com is Webby Award Honoree
The salon industry's most-visited website, Matrix.com, is a 2006 Webby Award Honoree. The Webby's are the online industry's leading international honor, recognizing websites exhibiting remarkable achievement in design, content, usability and functionality. The 10th Annual Webby Awards received more...

April 2006
Celebrity Colorist Jennifer J. featured in WWD Salon.
Click here to see the article...

Biolage Cera-Repair featured in Wall Street Journal Weekend Edition
Click here to see the article...

Matrix featured on the cover of Marie Claire
Click here to see the article...

March 2006
Biolage and Entertainment Weekly Sponsor Oscar Night
In New York, the Academy Awards belonged to Biolage and Entertainment Weekly. As co-sponsors of the exclusive NYC viewing party at legendary VIP bistro, Elaine's, we hosted top New York-based celebs including: Iman, Oscar-winner Marcia Gay Harden, cast members...

Biolage on VH1
Tune in to VH1 March 15th thru March 22nd as Biolage hits the small screen sponsoring this year's VH1 and SELF Magazine's "Most Wanted Bodies Countdown". With 20 promo spots touting its salon-exclusive therapies running throughout the week, Biolage...

Getting Red Carpet Ready with Matrix
Enzo Angileri, Matrix Celebrity Stylist and Jennifer J., Matrix Celebrity Colorist, appeared on KTLA, LA's #1 morning show on March 1st, giving viewers their tips on how celebs get ready for the Academy Awards. Angileri, who styles nominated actress...

Vavoom sponsors People Magazine's birthday bash in honor of Fergie of the Black Eyed Peas.
In L.A. on March 28th, celebrity favorite Vavoom sponsored People Magazine's red-carpet birthday bash in honor of Fergie of the Black Eyed Peas. Red hot stars like Molly Simms, Vanessa Marcil, Josh Duhamel, Shannon Elizabeth and Matrix BDM Ron...

February 2006
Matrix celebrity colorist Jennifer J. talks about the "right" red in Marie Claire
Click here to see the placement Click here to visit Jennifer J. at Juan Juan Salon in Beverly Hills and Brentwood, CA....

Matrix Celebrity Stylist, Enzo Angileri, featured in People Magazine.
Click here to see the placement...

Salon Today features Matrix Celebrity Colorist, Jennifer J.
Click here to see the placement Click here to visit Jennifer J. at Juan Juan Salon in Beverly Hills and Brentwood, CA....

January 2006
Matrix Global Academy: Recognized for Excellence in Design
An education facility at its core, but there's no denying our Academy is an architectural masterpiece as well, and we aren't the only ones who think so. A recent feature in Interior Design Magazine heralds Gensler, the Matrix Global...

Vanity Fair Spa Days for Hollywood's Elite features Biolage Blowouts to
Biolage partnered with Vanity Fair over Golden Globes weekend at the Argyle Spa in Hollywood. Guests included Maria Menounos (Access Hollywood), Kerry Washington (Ray), Sarah Wynter (24), among others who came to receive spa treatments, including luxurious Biolage blowouts....

Biolage and Harper's Bazaar at the Palm Springs International Film Festival
Biolage returned to the West Coast for awards season, kicking off the year with a headlining role at the Palm Springs International Film Festival where Biolage, Harper's Bazaar and Tiffany sponsored the gala after-party. Three hundred lucky attendees received...

WWD Promotes the Biolage Golden Globes Salon
Biolage received an A+ placement in the "Snippets" section of WWD's January 6th issue. The hit calls out not only the fact that Biolage's Get Glam/Do Good Golden Globes suite gives back to charities while gifting celebrities, but also...

2nd Annual Biolage Golden Globes Salon
Maggie Grace (Lost) being styled by Matrix Celebrity Stylist, Enzo Angileri Celebrities were Gettin' Glam and Doin' Good with a little help from Biolage and Matrix stylists on January 14th. Glamour presented the 2nd Annual Biolage Get Glam/Do Good...

December 2005
Biolage Smoothing Serum wins Redbook MVP Award
Redbook Magazine held their second annual MVP Awards in New York on December 6th, honoring the year's Most Valuable Products in the beauty category. Biolage smooththérapie Smoothing Serum was singled out as December's Most Valuable Product, for making blowout's...

Matrix products racked up the awards in 2005
In 2005, beauty editors and consumers concluded that Matrix has some of the best products out there for hair. Click here to see Matrix's 2005 Awards. 2005 Glamour Glammy Award - Sleek.look Shampoo 2005 Glamour Glammy Award - Sleek.look...

Biolage Smoothing Shine Milk credited in Glamour Magazine
Glamour's December 2005 issue, featuring cover model Catherine Zeta Jones, credits Biolage Smoothing Shine Milk as the lightweight de-frizzer of choice. This award-winning product can be used on any length of hair to create smooth volume, according to cover...

Vavoom Honors Year's Brightest Hispanic Stars
Click here to see the Slide Show Vavoom sponsored People en Español's Estrella Del Ano event, held December 7th in South Beach. The star-studded red-carpet included honeree Paulina Rubio, and a host of other Hispanic stars including Emilio Estefan,...

November 2005
Matrix Global Academy Featured in Elle Magazine
The Matrix Global Academy, which just celebrated its first year anniversary, is featured in the December issue of Elle Magazine. The in-depth article explores the various courses professional hair academies provide and features advice and tips from Matrix Artistic...

Women's Wear Daily Features New Matrix Celebrity Colorist
As seen in the November 11th issue of Women's Wear Daily - Matrix has just announced that celebrity colorist Jennifer J., of Beverly Hills' Juan Juan salon, will be the first-ever Matrix Celebrity Colorist. Jennifer has worked with celebrities...

Vavoom Revs Up with Cosmopolitan Magazine
The November 21st issue of Brandweek took note of Matrix's partnership with Cosmopolitan Magazine to host the magazine's 40th Birthday Bash. Matrix Artistic Designers styled the models for the event using Vavoom products and the entire styling pre-party took...

October 2005
Matrix Celebrity Stylist Enzo Has Fall Magazines Covered
Hot on the heels of his recent Emmy win for The Life and Death of Peter Sellers, Matrix's celebrity stylist Enzo Angileri and his superstar client, Charlize Theron, are showcasing Matrix hair to fans nationwide. Gracing the October cover...

Va-va-voom...People en Espanol and Vavoom Host Bachelor Beach Bash
Click here to see the Slide Show On Sunday, October 9th, Vavoom and People en Espanol joined forces to host the magazine's hottest bachelor party in Miami's South Beach. The honored Latino bachelors who attended included Pablo Montero (singer/actor),...

Matrix Color.smart Conditioner wins a Health Beauty Award
Click here to see the Slide Show On Wednesday October 25th, Health Magazine held its annual Beauty Awards luncheon at NYC's Mandarin Oriental Hotel. Honoring the winners, as determined by a panel of independent dermatologists, were host Debi Mazar...

September 2005
Matrix Takes Over September
The hefty September issues of leading consumer magazines highlight Matrix as the mane attraction. InStyle features Matrix Celebrity Stylist, Enzo Angileri, on its super-exclusive "Beauty Secret Service" page, where he is photographed in Biolage's Sundance Film Festival suite revealing...

Matrix celebrity Sylist Wins Emmy
Matrix congratulates our esteemed celebrity stylist Enzo Angileri, who has just won a Creative Arts Emmy Award for styling Charlize Theron in "The Life & Death of Peter Sellers"....

Vavoom Launches Fashion Week
Click here to see the Slide Show Vavoom and InStyle Magazine kicked off New York's Fall Fashion Week on Wednesday night with the season's hottest looks - from head to toe. Clothes We Love, InStyle's first ever NY runway...

Matrix Receives Star Treatment
Matrix dominated A-list events last week beginning with InStyle's first-ever NY runway show to kick-off Fashion Week and concluding at the Emmy Awards in Los Angeles. Vavoom wrapped up New York's Fashion Week by playing a starring role at...

Cosmo's 40th Birthday Blowout Gets Vavoomed
Click here to see the Slide Show Vavoom celebrated Cosmopolitan's 40th Birthday at a bash on Sept 22nd planned by celebrity event coordinator Colin Cowie. The event, which took place at Sklight in Manhattan, boasted celebrities like Scarlett Johansson,...

Biolage Sponsors Redbook's Mothers & Shakers Awards
Click here to see the Slide Show On September 20th, Biolage was the presenting sponsor of Redbook's prestigious Mothers & Shakers luncheon at Lincoln Center, honoring both 'real women' and celebrities whose community activism makes a positive difference in...

August 2005
Biolage Supports Ovarian Cancer Research
On July 30th, Watermill, Hamptons was the place to be as celebrities came together with beauty and fashion insiders to support the Ovarian Cancer Research Fund's 8th Annual Super Saturday Event. Hosted by Donna Karan, Charla Lawhon and InStyle,...

Biolage and Self Magazine honor Jessica Alba
On June 29th, Biolage joined Self Magazine in celebrating their July cover featuring this season's sultriest superstar, Jessica Alba. In honor of the hot summer issue, Self hosted a private dinner benefiting "Step Up Women's Network" at NYC's Rosa...

Biolage Cera-repair featured on Style.com
With more than one million unique visitors per month, Style.com is a top online resource for fashion and beauty must-haves. This week the site singled out Biolage Cera-repair as one of 'Five Great End-Of-Summer Rejuvenators', essential for getting overworked,...

Color.smart featured in T, the New York Times Style Magazine
Fresh on the heels of a slew of September placements, Matrix received yet another star clip this weekend with the "Fall Fashion Guide" of T, the New York Times Style Magazine, giving Color.smart rave reviews. The hit features Reflective...

Vavoom Hosts Jessica Alba's VMA Party with Us Weekly
Click here to see the Slide Show Vavoom made its red-carpet premiere at the VMAs in South Beach this past weekend when the newly reintroduced styling line co-hosted Us Weekly's awards fete with the gorgeous Jessica Alba. In addition...

June 2005
Biolage is making headlines again!
Biolage is making headlines again, this time in the Friday, June 3rd, issue of Women's Wear Daily. The article provides an in-depth look at how the country's leading professional hair care brand has evolved during the past 15 years,...

May 2005
Biolage Sponsors People en Espanol's 50 mas Bellos issue
Click here to see the Slide Show While People en Espanol's 50 mas Bellos issue has been circulating all week and creating a buzz throughout the Latin community, the hype reached sizzling proportions at the magazine's annual fete celebrating...

Biolage teams up with Z100's Zootopia!
Click here to see the Slide Show Every year Z100, New York's #1 hit music station, hosts the much-talked about Zootopia, a concert to give music fans a sampling of old favorites and hot newcomers. On Sunday May 22,...

April 2005
Cosmetic Executive Women's Annual Beauty Awards
Star product Sleek.look Iron Smoother was selected as a finalist in the “Best Hair Care and Coloring Product, Under $15 ” category at the Oscar's of beauty - the Cosmetic Executive Women's Annual Beauty Awards, held this afternoon at...

The Matrix Global Academy featured on Bizbash.com
Matrix celebrated the launch of Biolage Cera-Repair at the Matrix Global Academy on Thursday, March 31 2005. Click here to read the article....

April 2005- LA Fashion Week
Click here to see the Slide Show The epicenter of the entertainment industry, Los Angeles welcomed Matrix to this year’s Fashion Week as a featured hair care sponsor. Two hot new lines with celebrity fans - Sue Wong and...

Matrix receives two awards from Men's Health Magazine
Matrix was thrilled to receive two awards at this year's Men's Health "Best Looks Grooming Awards," held at NYC's Lever House. The May 2005 issue announces all winners, listing Amplify Gel-Wax as "Best Wax Runner-up" and DirtyTrix as "Best...

Matrix and US Weekly present "Young Hollywood"
Click here to see the Slide Show Last week, Matrix had a star presence at Us Weekly's "Young Hollywood Awards" in Los Angeles. As a presenting sponsor Matrix gave 400 plus attendees - as well as A-list presenters and...

Matrix wins at the BTC Stylist Choice Awards!
Twenty-five years later, Matrix is still true to its "for stylists, by stylists" roots. So what better award to win than one given by stylists themselves! This past weekend, Matrix took home three awards at behindthechair.com's 5th Annual Stylist...

Self Magazine's Healthy Beauty Awards
The self proclaimed SATs of beauty, Self Magazineâ€™s Healthy Beauty Awards separate the good from the great. While 1,000 new products were nominated, just 75 of the newcomers were selected as the winners currently featured in the magazine's 6th...

March 2005
Nancy O'Dell takes Matrix to the Oscars
Million Dollar Baby and Chris Rock aside, the highlights of this year's Oscars were the loose, elegant hairstyles worn by top female celebrities. Nancy O'Dell, Access Hollywood's red carpet correspondent, was one of the ladies sporting a perfectly on-trend...

Color.smart News
Hot on the heels of winning a Seventeen Beauty Award, Color.smart made its morning talk show debut last Friday as a special giveaway on ABC’s The View. Co-hosts Barbara Walters, Meredith Viera, Star Jones, Joy Behar and Elisabeth Hasslebeck...

February 2005
Biolage Greets Sundance Celebrities
Click here to see the Slide Show Park City, UT continues to draw A-list celebrities for the annual Sundance Film Festival - and this year, Biolage was there to welcome them with a sneak peek of the breakthrough Cera-Repair...

January 2005
Celebrities are talking about Matrix
It's official -- Hollywood is head-over-heels for Matrix. Rave reviews from celebrities and stylists around Tinseltown: Lucy Liu sent a lovely note complimenting Matrix's Trix, Sleek and Amplify lines by saying, "Thanks so much for my lovely gift basket-...

As seen in People Magazine
As Matrix kicks off its 25th anniversary, power brand Biolage is giving back -- and People Magazine is taking notice. In the just-out January 17th issue, Biolage's Get Glam/Do Good suite at the Golden Globes is prominently featured in the...

Matrix was giving the goods at the Golden Globe Awards
Click here to see the Slide Show Celebrities were literally getting the goods this past weekend, as throngs of stars prepared for Sunday's Golden Globes by pampering themselves at a variety of luxurious suites. Among the most-hyped was Biolage's...

Biolage, a Red Carpet Headliner
Read article The Biolage/Glamour Celebrity Suite at this year's Golden Globes created a buzz with celebrities as well as press. The Suite has been highlighted in several magazines throughout the past few weeks including People, InTouch, UsWeekly, and WWD....

December 2004
Man-hunting for Matrix products
Click here to see the Slide Show Hot male models from Bravo’s sexy Manhunt came together with a variety of Matrix products for a steamy “Reality TV” spread in Star Magazine's December 6th issue. The two page feature highlighted...

Kelly Perdew - Matrix's Apprentice
Matrix is hot on the trails of the newest celebrities to have their names in lights, such as The Apprentice’s latest winner, Kelly Perdew. Perdew is not only a savvy businessman, but a well styled one at that! Matrix...

November 2004
Matrix Global Academy Grand Opening
Click here to see the Grand Opening Slide Show The Matrix Global Academy officially opened on October 28, 2004! More than 400 people, including Matrix Distributors, stylists, editors and publishers from the top beauty magazines joined David Craggs, (President-General...

Smoothing Shine Milk's TV Debut
Click here to see the Slide Show Biolage Smoothing Shine Milk is all the rage from coast to coast, thanks to Health Magazine’s Beauty Director, Colleen Sullivan. On Saturday, November 6th, Sullivan appeared on NBC’s “Today Show,” bottle in...

Biolage and People Magazine were proud supporters of the arts in New York City.
At a fundraiser for local theater company, The Drama Department, they co-sponsored a live benefit performance of one of America's best-selling albums: Carol King's Tapestry. The night showcased Biolage via red carpet step-and-repeat, VIP gift baskets, on-sight sampling and...

October 2004
Matrix Deemed a Winner by Cosmopolitan Magazine
Matrix is being recognized throughout consumer and beauty magazines as a consistent winner in the beauty products category . Fresh on the heels of recent awards in Allure, Self and Child, Matrix's latest accolades come in Cosmopolitan 's October...

Manhunt: The Search for America's Most Gorgeous Male Model
Click here to see the slide showLooking for fall's must-see show? Look no further than Manhunt: The Search for America's Most Gorgeous Male Model. Hosted by Carmen Electra - and deemed must-see viewing by People - the Bravo show...

Matrix and Cosmopolitan Stand Out on Hollywood's Sunset Blvd
As an advertiser in Cosmo Style, Cosmopolitan's first-ever 13th issue, Matrix was featured on their LA Jumbotron on Hollywood’s Sunset Blvd. A 19 by 24 foot Jumbotron with high impact, full-motion video capability featured Sleek.look, Curl.life and Amplify ads...

September 2004
Matrix Wins ALLURE's Seal of Approval
Just in time to go back-to-school in style, Matrix earned a pair of accolades from Beauty Expert ALLURE at the magazine's annual Best of Beauty Breakfast. Held Wednesday, September 8th, in Manhattan, the ultra-competitive, prestigious event praised Matrix Biolage...

NYC FASHION WEEK TAKES A SHINE TO MATRIX
On Wednesday, September 8th, Matrix Design Team members and Artistic Educators marked Matrix’s first foray into runway shows by going backstage at Imitation of Christ’s Bryant Park debut.

Matrix puts the STAR in Starlet on Emmys' Red Carpet
Jennifer Aniston, Debra Messing, Sarah Jessica Parker - millions of Americans saw the usual faces when tuning into the Emmys on ABC. The 56th annual ceremony drew a sea of familiar faces, but one stood out. Touted by media...

August 2004
Hilary Duff and Sleek.look Light Up the Red Carpet
Matrix appeared behind the scenes and on camera at the MTV Video Awards on August 29th, styling the locks of teen queen Hilary Duff. Design Team member Marco Guglielmino flew down to Miami to style the young presenter and...

July 2004
Matrix Curl.life Defining System featured LIVE on the Emmy Award winning WB-11 Morning News as one of the 10 Must-Haves for Summer 2004!
On July 2nd, Matrix Curl.life was included in a segment about must-haves for the summer featuring products in categories like fashion, accessories, and technology. News anchor, Lynne White, along with leading trend and style expert, Katlean de Monchy, confirmed...

June 2004
Matrix, the leading professional hair care company in the United States, partners with People en Espanol, the country's best-selling Hispanic magazine.
People En Espanol's "50 Most Beautiful" issue hit newsstands earlier this month, but on May 19th, the pages came to life at the 3rd annual star-studded gala held at Splashlight Studios in New York City. To kick off the...

Matrix Restyles World Champion Freediver, Tanya Streeter!
Dubbed by Sports Illustrated as "The World's Most Perfect Athlete", Tanya Streeter has broken 9 World Records in her freediving career, and is recognized as the only female athlete to break a men's world record in any sport. Inspired...

May 2004
Be sure to pick up In Style's special 10th Anniversary June Issue!
Oscar winner Charlize Theron graces the cover of the magazine, and thanks to Sleek.look her tresses look amazing. Stylist to the stars, Enzo Angileri, used Matrix Sleek.look Sealing Serum and Matrix Sleek.look Water-Free Hairspray to style Theron's hair for...

Matrix is the exclusive hair care sponsor at Z100’s ZOOTOPIA Concert
As the exclusive hair care sponsor at Z100’s ZOOTOPIA Concert on Friday, May 21, 2004 at Madison Square Garden, MATRIX continued its outreach to the entertainment industry. Celebrities and VIPs came through the exclusive VIP lounge and visited the...

April 2004
Opti.Smooth featured on New York's local 24-hour cable news channel, NY1
New York's local 24-hour cable news channel, NY1, did a feature story on Matrix Opti.smooth that aired on April 13th. Jill Scott, of NY1, visited Gemini Salon and Spa (a Matrix salon in Greenwich Village) and interviewed Matrix Design...

LOL and Matrix Appear on the Oprah Winfrey Show
Matrix and Locks of Love appeared on The Oprah Winfrey Show April 13th! Six Matrix "2003 Search for Rapunzel" finalists each donated more than 10 inches of their beautiful hair to Locks of Love in order to help children...

March 2004
Matrix Seen on CBS News
Matrix on-air coverage continues! On Thursday, March 4th Matrix Opti.smooth was featured on the local New York CBS evening news (channel 2), and was reported by TV and radio personality Lynda Lopez. The segment, which spoke about ways to...

Matrix: Best of New York
Opti.smooth, is featured in New York Magazine's BEST OF issue, which hit newsstands March 15th (newyorkmetro.com). New York City Matrix salon, Gemini Salon & Spa, is listed as 'The Best Salon for Hair Straightening'. While taking half the time and...

Matrix changes a look and changes a life!
Matrix Educators are infamous for transforming hairstyles onstage at several beauty shows throughout the year. In March, one special cut at the United Fashion Focus 2004 held at the Mohegan Sun Convention Center can not go unmentioned. Nancy Navarro...

January 2004
Matrix hits the red carpet
Matrix hits the red carpet- and the stage- at the GRAMMY'S! Make sure to tune in February 8th to see double GRAMMY nominee and performer, Martina McBride. This country superstar's hair will be styled using Matrix products- and you...

Matrix On NBC's Friends
Check out People's Choice Best Actress Award Winner Jennifer Aniston as "Rachel" on the People's Choice Award winning NBC comedy, "Friends," with the Matrix Trix bag. This episode aired on, January 8, 2004. What else would the Friends cast...