Lucy Liu sent a lovely note complimenting Matrix's Trix, Sleek and Amplify lines by saying, "Thanks so much for my lovely gift basket- totally unexpected and so wonderful!!!! The Matrix products are so fantastic!!!!!!"

Hilary Duff sported a Sleek 'do for this year's MTV VMAs, while The O.C.'s Rachel Bilson often sports a Sleek style on the hit Fox show. Avril Lavigne, Sarah Michelle Gellar, Katie Holmes and American Idol's Kimberly Locke are also fans of the line -- as is Phantom of The Opera's Emmy Rossum. Mena Suvari says, "I love Matrix Sleek.look Shampoo and Conditioner. They are very light on my hair and don't weigh it down. After cleansing, I like to use the leave-in ends serum. Because my hair is colored, and especially when I am working on a film and my hair is being styled everyday, the serum adds softness and shine back to my hair." Rebecca Gayheart adds, "I recently had a wedding and wanted to straighten my curls and go for the straight look...Sleek.look Iron Smoother not only protected from the heat of all of the appliances, but made my hair soft, smooth and so shiny." Fergie of The Black-Eyed Peas croons "When I use Sleek, my hair feels and smells better. Thanx."

Among Curl.life's many fans are Gretchen Mol, Drew Barrymoreand Mischa Barton, while Martina McBride dazzled on the Grammys red carpet with Amplify-styled hair - and Veronica Mars' Kristen Bell looked A-list glamorous at this year's Emmys thanks to Trix.

One of The O.C.'s talented stylists uses Amplify Root Lifter on Benjamin McKenzie and "loves the effect it has on his hair." This product is also used on the show's Kelly Rowan, as is FreezeTrix.

Law & Order's Elisabeth Roehm praised Biolage by saying, "After being teased, blown-out, fried and generally beaten up at Law and Order on a daily basis, I must say thanks for the wonderful Matrix
products. Your gift was very generous and most appreciated.”

Bill Rancic, Donald Trump's Apprentice would hire Matrix in a second, noting that with "such a busy schedule now, Trix products have been great for me. Using such high quality products really makes a difference." Fellow first season Apprentice contestant Heidi Bressler says “[As you all know] my hair was a frizzy mess on “The Apprentice.” I started to use a product line called Sleek.look by Matrix. Within one week I noticed a major change in my hair. It is so soft and shiny and for some reason it only takes me 20 minutes to blow-dry my hair - (it used to take 45). My hair stylist even commented on how good my hair looks. I got my friends and even my sister hooked on the Matrix line. I am a product junkie and this is the only product that will ever touch my hair. Thank you Matrix!! You guys are hired!!!”

Meredith Viera states, "my hair has never been healthier or silkier since using the Biolage products. I also gave them to my daughter, whose reaction is exactly the same." Hair/Makeup Stylist for The
View, Deirdre Flaherty adds "I use all the Biolage Color Care products on [Meredith Viera]. In my opinion, her hair has never looked or felt better in the eight years we've worked together." Flaherty continues "I use the Amplify Spray-Gel on Elisabeth Hasselbeck. It creates so much volume."

EXTREME MAKEOVER: HOME EDITION stylist Michelle Spieler enthuses "I’m the only hair/makeup person on Extreme Makeover: Home Edition and have 6 people to get camera ready in a matter of an hour to hour and a half each morning. With that said, I need products that are efficient and easy to use, so I love using Matrix. I use a ton of FreezeTrix, which not only holds styles well, but also makes our Star Wagon smell great! Also, the best thing on the market for ‘flyaways’ is Amplify Gel-Wax; it keeps both me and my Director of Photography happy. In addition, Amplify Hair Spray is a great hairspray for teasing because it’s so light and never sticky. I recommend these products to everyone I encounter. Thanks Matrix!"

With another Awards season just around the corner, stay tuned to see how Matrix holds their spot as Hollywood's mane attraction!