More than 1300 dedicated Self readers and beauty junkies road-test every new beauty product that debuted in the past 12 months and rank their favorites. Smootherapie was named Best Straightening Shampoo:
"Testers loved this formula, fortified with avocado and grapeseed oils, that moisturized and tamed their unruly frizz." One reviewer even remarked: "My hair still looked sleek and silky even on rainy days. It's definitely my new favorite."