May 2006 - Matrix Men and Entertainment Weekly Sponsor Fall Television Preview
What do Lindsay Lohan, Eva Longoria, Felicity Huffman, Matthew Perry, Ellen Pompeo, Alyssa Milano and a host of other stars from TV’s hottest shows have in common? They were all on the dancefloor May 16th as DJ AM spun at the hottest party in NYC: the Matrix Men/Entertainment Weekly Fall TV Preview Party.
Matrix Men was the exclusive sponsor at the VIP-only event. After celebs walked the paparazzi-packed red carpet they were escorted to the Matrix Men Styling Station where their picture was snapped with the NEW Matrix Men Style Power 3-in-1. Matrix Men teamed up with the Fresh Air Fund, making donations for every celeb that posed.
Stars from television's top shows were in attendance, including Grey's Anatomy, Desperate Housewives, Lost, Law & Order, Nip/Tuck - plus a host of others that will premiere this Fall. Attendees sipped on Matrix Men-hattans - containing guarana and ginseng, just like the line's Ener-G Complex - and nibbled on 3-in-1 appetizers passed out by a sexy staff decked in Matrix Men gear.
All guests walked out with a gift bag including Matrix Men shampoo and stylers, as well as new Biolage hydratherapie Hydra-Seal Leave-In Crème, and new Biolage colorcaretherapie Shielding Shine Mist. Lucky celeb attendees also got a special gift hand-delivered on Wednesday: A luxurious VIP giftbag with trips, jewelry and designer apparel worth $30,000 -- and most importantly -- featuring the FULL Matrix Men line, as well as Biolage shampoos, conditioners and stylers.
The event has so far been covered in Women's Wear Daily, The New York Daily News, Extra, E! News, AM New York, New York Magazine, Adweek, OK!, Life & Style, Variety, ew.com, people.com, and teenpeople.com. Stay tuned for more...