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February 2007 - Vavoom featured on NBC's Today Show

On Thursday, January 25th, "Today Show" style expert Bobbie Thomas showed viewers how to combat tough winter beauty issues on the country's top rated morning show. When it came to telling viewers how to alleviate flat winter hair, Thomas recommended cult-favorite styling product Vavoom Take Me Higher Root Riser to give the hair a boost even under hats and hoods. She likes Root Riser's 'direct aim spray nozzle' that gives styles a boost right where one's needed. Vavoom enjoyed an extended on-air close up to boot. To view Bobbie's recommendations online, visit http://www.msnbc.msn.com/id/16792581/

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