Favorite Straightening product- Sleek.look
Favorite Volumizing Product- Amplify

These awards are considered the most powerful in the industry because they are voted on by stylists that use Matrix products on a daily basis. Over 100,000 stylists are given the opportunity to vote through a fill-in-the-blank survey during a two week period. Since there is no nomination process, the awards are based solely on the stylist's knowledge and frequent use of the products.

And the winners are...
Matrix Sleek.look 2004 Favorite Straightening product (non-chemical)
Matrix Amplify 2004 Favorite Volumizing Product