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September 2004 - Matrix Wins ALLURE Magazine's Seal of Approval

Just in time to go back-to-school in style, Matrix earned a pair of accolades from Beauty Expert ALLURE at the magazine's annual Best of Beauty Breakfast. Held Wednesday, September 8th, in Manhattan, the ultra-competitive, prestigious event praised Matrix Biolage Conditioning Balm with a Reader's Choice Award for Best Conditioner, while Matrix Amplify Color XL Shampoo nabbed an Editor's Choice Award for Best Shampoo for Fine Hair. Matrix received additional attention as ALLURE Editor-in-Chief Linda Wells praised Amplify Color XL Shampoo's standout formula for passing her test while on vacation in Maine recently. A true coup, such awards allow Matrix to use ALLURE's famed "Best of" logo - hugely recognized and respected by consumers - on all winning products. Stay tuned as the honors for Matrix continue to roll in...