Awards season has kicked into high gear and Matrix - like Leo DiCaprio and Hillary Swank - is a front-runner thanks to the recent launch of the Color.smart Protective Luminating System. Though the competition is fierce, Color.smart Shampoo and Conditioner have already walked away with a Seventeen Magazine Beauty Award for “best color-treated hair product.” And in the February 7th issue, Star magazine chose the full Color.smart line as its “Hot Product of the Week” while Color.smart Nourishing Shine Cream was highlighted as the "Best New Hair Shine Product"!
Color.smart is already an editor's favorite, with other 2005 coverage including: Redbook, W, Glamour, InStyle, People en Espanol, Life & Style, UsWeekly, Fitness and WWD Beauty Biz.