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April 2005 - Matrix wins at the BTC Stylist Choice Awards!

Twenty-five years later, Matrix is still true to its "for stylists, by stylists" roots. So what better award to win than one given by stylists themselves! This past weekend, Matrix took home three awards at behindthechair.com's 5th Annual Stylist Choice Awards held at Crobar in New York City. The event selected winners from a unique fill-in the blank survey taken by 100,000 stylists on behindthechair.com over the course of two weeks. Matrix honorees included Sleek.look as Favorite Straightening Product, Amplify as Favorite Volumizing Product, and Color.smart as Favorite New Liquid Product. Congratulations Matrix!