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October 2007 - BIOLAGE RECEIVES COSMOGIRL'S KISS OF APPROVAL AWARD

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On Sept 20th, CosmoGIRL and keynote speaker Tim Gunn hosted their 2007 Kiss of Approval Beauty Awards in honor of this year’s winners. Biolage hydrathérapie Conditioning Balm received a Reader's Kiss of Approval for Richest Conditioner and voted as one of the best products of the year.
In addition, Matrix won a "Celeb" Kiss Of Approval Award (additional awards were given out such as: Editor's Kiss, Reader Kiss etc). The reader ballot is an open ballot (blank line) where readers, in the May issue or online, fill in their favorite products. And when asked, 90% of CosmoGIRL readers said they are more likely to try or buy another product from a Kiss of Approval winning brand.