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Amplify Shampoo

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Product Description

Volumizes fine hair as it cleanses.

Cleanses as it adds lightweight volume with continuous lifting power. Instant body all-over for thicker looking hair.


Give limp hair real strength.


Lightweight humectant conditions without weight.

Fine, limp hair
Volumizes fine hair as it cleanses.
Amplify Shampoo is rated 3.6667 out of 5 by 9.
Rated 1 out of 5 by from Terrible replacement for Amplify Color XL!!! This shampoo is listed as the replacement for Amplify Color XL. It is nothing like it! It leaves hair dry, dull and lifeless. I used Amplify Color XL for years with great results, please bring it back!!! I would NOT recommend this product to anyone! What happened to the other negative reviews? There were quite a few of them last month (3/14).
Date published: 2014-04-28
Rated 5 out of 5 by from At last! I've tried a lot of different shampoo's, but this is the best. I've always had straight but frizzy hair, but this makes it smooth, and smells good, and, it lasts forever! Sorry for the grammer, I'm from sweden. But I do recommend this, it's awesome!
Date published: 2014-05-25
Rated 5 out of 5 by from The BEST I've been using Matrix Products for decades now, and I LOVE the Shampoo Amplify Volume. I have in the past (over 15 yrs ago and before) experimented with other Shampoo's for 14 days like recommended (per year), but the results were no where near the WONDERFUL RESULTS I get with Matrix Shampoo. I will stick with them to I die.
Date published: 2014-09-17
Rated 1 out of 5 by from Horrible I have tried all of this line and the others and they are horrible. Dry, breakage, lifeless and for some reason all of their products make my head sore. Like you have had a ponytail or clip in for 3 days and this is about within 3 to 4 hours after washing. DO NOT BUY THIS! IT DOES MORE HARM THAN GOOD.
Date published: 2015-03-14
Rated 5 out of 5 by from best hair ever My stylist suggested this shampoo years ago. My hair is in the best condition ever. No build up always feels soft and full.
Date published: 2014-07-07
Rated 5 out of 5 by from Volume Great shampoo for thin colored hair, also the conditioner also is great!Price is great for under 10.00.Must use the conditioner with it, you don't need a lot.Love it!
Date published: 2015-03-02
Rated 5 out of 5 by from Best SH and CN ever I am a volume consumer and i am always searching for a for a good product that gives my flat straight hair volume and keep curls without spending a lot of time messing with it. I keep buying this becuase i am getting perfect resoults
Date published: 2015-01-09
Rated 1 out of 5 by from Total results? this shampoo and conditioner does not do what it claims, very disappointed , it left my hair dull and dry, volume is basically the same as any shampoo, not worth the extra money!
Date published: 2015-06-25
  • 2015-10-03T08:15CST
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