THE ABC'S OF R.A.W.

LETTER

WORD

FUN FACT

A

Authentic

We believe in continuously improving and making efforts to provide the best products for you. Our authenticity is echoed in the way we make our products: it's not about being perfect, rather a journey of making good choices.

B

Biodegradable

An item is biodegradable if it will completely break down and return to nature (i.e. decompose into elements found in nature) within a reasonably short period of time after customary disposal.

C

Clay

Clay helps transform the appearance of our masks and conditioners to achieve those rich, thick sensorial textures. You'll find kaolin and morrocan clay in our Biolage R.A.W. line.

D

Decyl Glucoside

This ingredient might sound scary and chemical, but Decyl Glucoside is actually a natural-origin sugar-based cleansing and foaming agent.

E

Environment

Our products live up to high standards of sustainability inside and out -from 100% recycled retail packaging to up to 99% biodegradable formulas- minimizing our impact on the environment.

F

Fragrance

Our fragrances are very sensorial and eco-friendly. The peppiness of eucalyptus and ginger, the warm spice of nutmeg and apple combined with amber, patchouli, vetiver and musk are just a few of many notes in our natural origin assortment.

G

Greem

Biolage R.A.W. strives to be as green as we can. Indulge in our REAL. AUTHENTIC. WHOLESOME hair care that's good for you and the planet.

H

Humectant

Humectants help the hair preserve and retain moisture. At Biolage R.A.W. we've carefully selected natural origin humectants like honey and glycerin. In combination with other ingredients our humectants not only keep hair moist butkeep it soft, shiny, and smooth!

I

Innovative

We like to push ourselves to come up with innovative formulations for our products. Biolage R.A.W. is taking natural origin haircare to a whole new level by offering truly professional quality products that are 70 to 100% natural origin.

J

Japanese charcoal

We use charcoal from the wood of Japanese oaks which acts a natural colorant in our R.A.W. formulas.

K

Kickstart

There is no better way to kickstart your hair routine than with a Biolage R.AW. Try it out and discover the new feel of healthy-looking hair!

L

#LiveRaw

At Biolage R.A.W., we believe in a holistic approach to being green and living a healthy lifestyle. Check out the Biolage R.A.W. 7-day hair cleanse to kickstart your #liveraw way of life!

M

Motivation

At Biolage R.A.W., we've designed our hair care to help inspire and motivate you to be more green. So why not come join us. Embrace the Biolage R.A.W. philosophy. Live Real, Authentic and Wholesome!

N

Natural Origin

Our ingredients are natural origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original plant or mineral source.

O

Over Time

Biolage R.A.W. is a new taste of haircare. The more you use it, the more you'll like it. Go on, try the R.A.W. regimen at home today!

P

PCR

Each and every Biolage R.A.W. bottle is made up of post-consumer recycled plastic. That’s PCR for short. Once you’re finished with them, these bottles can be recycled again and again.

Q

Quinoa Husk

Quinoa husk is the fine envelope that protects the quinoa grain. Instead of this part of the grain going to waste, we repurposed it to create our Nourish Shampoo.

R

Replenish

Our replenish oil mist s made from a whopping 5 natural oils that work together to give your hair numerous benefits! It is also 100% natural orign product, so you can be confident that you are putting the kind of quality nature intended on your hair.

S

Sensorial

At Biolage R.A.W. our natural origin ingredients help us formulate beautiful textures without compromising on performance. Induldge in rich textures and signature addictive fragrances.

T

Transparency

Above all, we value your trust. You can count on us for performance and transparency. That's why if our formula isn't 100% natural origin, it's because we're also 100% comitted to delivering professional results.

U

Uncompromised

Through the R.A.W. line, we have crafted potent formulas from natural origin for uncompromised, healthy hair results. We would never compromise on our results while creating natural origin formulas. These products still provide the professional results you deserve.

V

Voice

We believe in being a company that voices what we stand for through our products.Through Biolage R.A.W., we are committed to making products that are good for you and the planet.

W

Wholesome

The "w" in R.A.W. stands for "wholesome". What does this mean? It means that it is a do - good product that is 70-100% natural origin.

X

X

We X out sulfates, silicones, parabens and artificial colorants.

Y

Yucca

Yucca is known to contain saponins, which aids in foaming and gentle washing.This extract, derived from the root of the Yucca plant contains carbohydrates, proteins and amino acids.

Z

Zero

R.A.W. products have zero sulfates, zero silicones, zero parabens, and zero artificial colorants! All of our products are put through the ringer of rigorous standards to give you our best.

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