Our Standards

Professional By Nature, honest By Choice


Inspired by the wild & arid lands, sunburnt copper-golds, naturally faded browns and dusted blondes capture the multi-tonal, natural gradient effects found in Western lanscapes.

We also insist on our products being as natural and green as possible, which bring us to Biolage R.A.W. -- a lab-produced haircare range more natural and sustainable than ever before, yet incredibly more powerful, too. Let us tell you all about it.

Bring green is important, particularly in today's climate.Being green AND providing powerful results? Even better. Biolage R.A.W. works -- we have reams of research that proves exactly that. Each and every formula has been rigorously tested and retested. The data shows that every formula delivers professional-level results.

Each and every Biolage R.A.W. bottle (yes, the Replenish Oil Mist, too) is made up of post-consumer recycled plastic. That's PCR for short. Once you're finished with them, these clever enviro bottles can be used again and again.

The ingredients that make up our formulas come from nature. Better still, they're obtained in an eco-friendly way from sourcing all the way to formulation. Q: What is natural-origin? A: We consider an ingredient to be of natural origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original plant or mineral source.

When a formula meets this standard it means it will quickly degrade post-use without causing harm to the environment. All of the Biolage R.A.W. range falls into the category.

Our formulas are made up potent ingredients that first do no harm. We say a firm "no" to silicones, sulphates, parabens and artificial colorants.

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