In the case of the latter, the concept of “natural origin” ingredients resonates powerfully. An ingredient is classified as Natural Origin if it is unchanged from its natural state or has undergone processing, yet still retains greater than 50% of its molecular structure from its original plant or mineral source. By that definition, Natural Origin products are free of parabens, sulfates, silicones and artificial colorants. They’re streamlined and pure. They’re good for humans, and good for the environment.
If Natural Origin is the right thing for your body, it stands to reason that it’s the right thing for your hair. A notion to which the hair brains at Matrix give an enthusiastic thumbs up! That’s why there’s now a complete range of haircare products for every hair type, each containing large percentages of Natural Origin ingredients. It’s called Biolage R.A.W. Think of it as the farm-to-table concept for your hair.
There are two important things to keep in mind about Biolage R.A.W. Natural Origin haircare products. The first is that they work really well. Just because they don’t contain conventional, highly manufactured cosmetic ingredients doesn’t mean they aren’t every bit as effective as every other hair care formula on the market. The shampoos leave your hair feeling cleansed and full of life. The conditioners produce massive shine, softness and manageability. The masks go deep to truly transform troubled strands.
And it’s fair to say that using Biolage R.A.W. products far surpasses any lather, rinse, repeat experience you’ve ever had. Imagine shampoos that go from smooth to abundant, bubbly, lather in no time at all, gently whisking away dirt and debris, then quickly and effectively melting away, leaving behind hair that’s fresh and restored. Follow that up with light, airy conditioner that spreads easily from top to ends, then rinses off without a trace of residue. If more TLC is needed, Biolage R.A.W.’s conditioning mask treatments, available in fine salons, drench your hair in luscious goodness, then penetrate deeply to do their good work, leaving your hair soft, supple and restored. And with every application, you’ll embark on a delightful, invigorating and indulgent sensory journey, thanks to healing aromas of coconut, vanilla, citrus and more. Your mood will lift, your spirit will soar, you’ll greet the day with energy…and fabulous hair!
Is your hair limp and fine? Is it dry and dull? Is it damaged? Thanks to the carefully-curated Natural Origin ingredients in the Biolage R.A.W. collection, there’s a healthy regimen designed to address every hair type and scenario.
Too much sun. Too much chlorine. Too much haircolor. Too much styling with hot tools and hard brushes. Too much of everything. Overdoing it has taken a toll on your strands, and as a result, your hair is just plain tired. It may also be brittle, broken, dry and fragile. It needs a chance to recover. Enter the Biolage R.A.W. Recover regimen. A caring shampoo designed to nurse stressed hair back to robust health, leaving it massively shiny. A miraculous conditioner that repairs and leaves hair stronger than ever before. And for stressed hair 911s, a professional-only Re-Hab Mask that deeply conditions stressed, sensitized hair to rebuild strength.
Hair needs moisture, plain and simple. That’s what gives it suppleness, shine and life! Parched hair simply can’t perform. If harsh weather, chemical treatments, time or genetics have left your hair thirsting for hydration, Biolage R.A.W. Nourish is the refreshing solution. The gentle cleansing shampoo amplifies shine. The nourishing conditioner leaves hair super soft and irresistibly touchable. And for hair in need of a super boost, the professional-only Re-Hydrate Mask performs life-changing miracles.
Full, lush hair is the ideal, but many of us have been blessed with less. Fine hair foils body and style longevity, so plumpness is your goal…and Biolage R.A.W. Uplift is the answer. The daily purifying shampoo cleanses thoroughly without stripping your hair. The conditioner gives you lush locks without a trace of weigh-down. And the professional-only Re-Bodify Mask is the answer if your fine hair is stressed and damaged.
Open sesame is a real thing, as sesame actually expands the diameter of each hair strand.
Tart and tangy, grapefruit gives fine hair an energizing boost in the Uplift Shampoo. Combined with black sesame it helps strands feel clean, fresh and full, while keeping hair free of residue that might weigh it down.
A natural astringent, the kiwi in Uplift Conditioner stimulates as it boosts hair cell development, strength, and function. It also protects against damage from the environment, styling tools and hair chemicals.
This energizing ingredient found in the Re-Bodify Mask gently repairs and strengthens hair, without weight or build-up. The bracing fragrance turns the entire treatment into a truly memorable experience.
Like superfood for hair, this unique spray features six, 100% natural essential oils that have been carefully blended for all hair types. This mighty multi-tasker can be used daily as a pre-shampoo treatment to enhance blow-outs; as a blow-dry aid; a curl-definer; an overnight treatment or a conditioning boost. It contains:
Are you ready to join the Biolage R.A.W. movement? Commit to Natural Origin and enjoy healthy, positive, authentic hair care that strikes the perfect balance between nature and science.
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