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http://www.matrix.com/hair-color/colorinsiderhttp://www.matrix.com/~/media/matrix us media library/2016launchpadwinners/2016 lauchpad winner_colorinsider.jpg
A no-ammonia, permanent haircolor that maximizes high-definition color results with minimum stress to the hair's cuticle. The shade palette offers vibrant reds, cool modern neutral tones, and rich browns, all with 100% grey coverage. Your hair will be smoother and shinier.