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Matrix-Food-For-Soft-Shampoo-Front-Shadow

Food For Soft

Food For Soft

Food For Soft Hydrating Shampoo

Shampoo that moisturizes while cleansing and removing excess oil.
Food For Soft Hydrating Shampoo
7x More Moisture 7x More Moisture
Vegan Formula Vegan Formula
72 Hours of Seriously Soft Hair 72 Hours of Seriously Soft Hair
Details

Hydrating Shampoo targets dry hair and instantly transforms it for touchable soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.

Can be used daily.


-Vegan Formula.

-Leaves hair hydrated and smooth with a soft finish and extra shine.

 

-Achieve frizz free, less porous hair.

 

-Safe for color treated hair.

How To Use

Apply a quarter size amount of product, lather and rinse. In case of contact with eyes, rinse them immediately. Follow with Conditioner or Treatment Mask & Oil.

Ingredients

AQUA / WATER / EAU • SODIUM LAURETH SULFATE • SODIUM LAURYL SULFATE • COCAMIDOPROPYL BETAINE • SODIUM CHLORIDE • GLYCOL DISTEARATE • HEXYLENE GLYCOL • PARFUM / FRAGRANCE • COCAMIDE MEA • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • DIMETHICONE • CARBOMER • COCO-BETAINE • SALICYLIC ACID • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • MENTHOL • AMODIMETHICONE • GLYCERIN • PERSEA GRATISSIMA OIL / AVOCADO OIL • LINALOOL • TRIDECETH-10 • BENZYL SALICYLATE • BENZYL ALCOHOL • COUMARIN • PEG-100 STEARATE • STEARETH-6 • SODIUM HYALURONATE • LIMONENE • TRIDECETH-3 • PHENOXYETHANOL • FUMARIC ACID • ACETIC ACID • TOCOPHEROL • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT

Matrix 2026 DMI Katseye Ecomm ATF Daniela Solo

Rating Snapshot

Select a row below to filter reviews.
884 reviews with 5 stars.
175 reviews with 4 stars.
64 reviews with 3 stars.
12 reviews with 2 stars.
10 reviews with 1 star.

Overall Rating

4.7

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Average Customer Ratings

Most Helpful Favorable Review

So far so good

2 years ago
First of all, I love the smell and I really like how I can use half of the amount of product I normally use and still get a good lather. My hair feels really clean without having to shampoo twice. I didn't use the shampoo by itself, but the shampoo and conditioner together make my hair really smooth and I have noticed that my hair is not as knotted by the end of my 13 hour shift. (I received this product for free in exchange for my unbiased opinion.)
15 people found this helpful
Show Reviews:

Most Helpful Critical Review

Watering and burns eyes

2 years ago
I felt that this shampoo was a bit watered down. It ended up several times oozing off my head into my eyes. Everytime I used this shampoo and got in my eyes, had my eyes burning for hours and my eyes red.
7 people found this helpful
Show Reviews:

Customer Images and Videos

Filter Reviews

1 to 8 of 1145 Reviews .
1 – 8 of 1145 Reviews

BEST Shampoo and Conditioner EVER!

14 days ago
I heard about this shampoo, conditioner and mask on tiktok and took a leap and tried it. I have thin, hair and currently am using growplex to help regrow. I added this to my routine and my hair LOVES these products. I have ZERO fall out and my hair feels so soft, healthy and strong. My daughter has think, wavy dry hair and these products has made her hair so hydrated and shiny. We both love the smell as well!!! Thank you Matrix for this great product.

Yes, I recommend this product.

Helpful?

Shampoo

20 days ago
Just bought the shampoo and conditioner at great clips the other day and I love it. My Hair dresser used it on me and it makes my hair bouncy and full of body and I love the detangler conditioner my hair isn’t tangly.

Yes, I recommend this product.

  • Review photo 1.
Helpful?

Hair falling out

2 months ago
I tried this conditioner only as I have never had a problem with Matrix products and the said results sounded great! I started losing hair.. I was finding it everywhere in the house, in the shower, next to my bed etc. I stopped it and put it away thinking it I’ll go on some hair growth shampoo and conditioner which I stayed on for 12 months. My hair had repaired so just recently pulled it out. I’ve used it once or twice and already I have hair falling out, lots in the shower drain. In the brush etc. I’m so disappointed to think I could be going back yo square one. Also, on a quick google asking if hair food causes hair falling, there’s sooo many women experiencing the same thing.

No, I do not recommend this product.

Helpful?
Response from Matrix:
2 months ago
Consumer Care Center
We are sorry to hear about the experience you had with Food For Soft. We would like to speak with you directly about it. Please give us a call @ 1-888-777-6396 for assistance and provide the case # 45277153. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.

Hair loss

4 months ago
My hair started falling out in clumps in the shower when I started using Matrix Food for Soft shampoo and conditioner.

No, I do not recommend this product.

Helpful?
Response from Matrix:
4 months ago
Consumer Care Center
We are sorry to hear about the experience you had with Food For Soft Hydrating Shampoo. We would like to speak with you directly about it. Please give us a call @ 877-254-9949 M-F 9-5:30 EST for assistance and provide the case #44209089. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.

Heavenly scented soft manageable hair!

4 months ago
The scent is warm and heavenly, I CANNOT GET ENOUGH of this product line and I just wish they came out with more products using this particular scent! I was using a different product line and had to find something else, once my salon shut down. Those prices had gone up and the product quality just wasn't there anymore. I was desperate to find something different. I found the perfect product for my hair. Leaves my hair soft and smelling wonderful.

Yes, I recommend this product.

Helpful?

10/10

10 months ago
My hair loves it. I’m a firm believer that this will help retain more length. Very Hydrating. The scent smells fresh.

Yes, I recommend this product.

Helpful?

Smells and works great

a year ago
The cleanest, softest, and freshest my hair has ever been.

Yes, I recommend this product.

Helpful?

Five stars

a year ago
One of my favorite shampoo and conditioners! I rotate between cavier, olaplex and this! And this is a staple in my shower! Incredibly soft hair and smells amazing

Yes, I recommend this product.

Helpful?
1 – 8 of 1145 Reviews

Rating Snapshot

Select a row below to filter reviews.
884 reviews with 5 stars.
175 reviews with 4 stars.
64 reviews with 3 stars.
12 reviews with 2 stars.
10 reviews with 1 star.

Overall Rating

4.7

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
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Adding a review will require a valid email for verification

Average Customer Ratings

Most Helpful Favorable Review

So far so good

2 years ago
First of all, I love the smell and I really like how I can use half of the amount of product I normally use and still get a good lather. My hair feels really clean without having to shampoo twice. I didn't use the shampoo by itself, but the shampoo and conditioner together make my hair really smooth and I have noticed that my hair is not as knotted by the end of my 13 hour shift. (I received this product for free in exchange for my unbiased opinion.)
15 people found this helpful
Show Reviews:

Most Helpful Critical Review

Watering and burns eyes

2 years ago
I felt that this shampoo was a bit watered down. It ended up several times oozing off my head into my eyes. Everytime I used this shampoo and got in my eyes, had my eyes burning for hours and my eyes red.
7 people found this helpful
Show Reviews:

Customer Images and Videos

Filter Reviews

9 to 38 of 1145 Reviews .
9 – 38 of 1145 Reviews

Beware of hair loss

a year ago
I love Matrix products, so I decided to purchase the Food for Soft shampoo and conditioner. After using them, my hair felt soft and nice. However, I started to notice significant hair loss while washing it, and now I can see my scalp. I have no medical issues that would explain this change, and the only alteration to my hair care routine has been the introduction of these new products. My hairdresser is also concerned, as my hair was fine, but I had heaps of it, and now I have hardly any. I have stopped using the shampoo and conditioner and am trying to grow my hair back. I'm very disappointed!
Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hello Cinny, We are sorry to hear about the experience you had with Food For Soft Hydrating Shampoo. We want to speak with you directly about it. Please give us a call at 888-777-6396 M-F 9:00 am – 7:00 pm ET for assistance and provide reference 40141427.

It makes your hair super soft and a great product.

a year ago
I used to L’Oreal and it made my hair super frizzy and it made my split end worse and I used it for a little bit and then my mom got me the food for soft for Christmas and it made my hair so soft even after I blow dry and straightening without putting any product in it, it makes it so soft and I think you should buy this product

Yes, I recommend this product.

Helpful?

LOVEEEE!!

a year ago
I've been using this for a year now. I use it once every 2 days. I have long dark brown hair. Before this shampoo I was suffering from lots of hair shedding. I'm talking like I barely touch my hair and I had like 15 strands in my hand. But this shampoo... THIS SHAMPOO. Is absolute GOLD. It leaves my hair soft and it reduced my hair shed like 90%. It's not sulfate free, I was using shampoos like that and seems that's what made my hair fall. But this shampoo is AWESOME. Please don't ever change the formula!!!!!!! (also this is my honest review/ not paid)

Yes, I recommend this product.

  • Review photo 1.
Helpful?

Liquid gold

a year ago
Typically shampoo does not make my hair feel soft. Just shampooing, I notice a difference in my hair. I do use both the shampoo and conditioner. My hair was brittle, breaking off, and dry. I noticed a difference after just one wash and have been using the shampoo and conditioner and treatment mask for months now. I don't have to use very much and my hair is clean, soft, and hydrated and incredibly Shiney. It's no longer breaking off. It also smells good. I really hope they don't change the formula! This stuff is liquid gold!

Yes, I recommend this product.

Helpful?

Super soft hair

a year ago
My hair was so dry and breakable, then my daughter told me about this product. I bought the shampoo, conditioner and leave in oil. This stuff has totally changed my hair for the best it’s been in years.
Helpful?

Meh

a year ago
Not my favorite hair products, very waterey and runny, doesn’t feel like it does anything especially for girls with curly textured hair. Maybe for naturally straight hair.

Originally posted on influenster.com

Response from Matrix:
a year ago
Consumer Care Center
Hello Briannaw12b0, Thank you for trying our Food For Soft Hydrating Shampoo. We are sorry to hear that it is not your new favorite product. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing your comments along to our team!

Healthier hair

a year ago
OMG!! My hair is so soft after getting this product. Pair this with the hair mask and your hair will be instantly healthier. Matrix has the best packaging and scents too

Originally posted on influenster.com

Super soft hair

a year ago
Has my hair looking and feeling amazing! A little goes a long way in washing so that’s always nice. The smell is honestly super nice as well and not too strong for my sensitive smelling ladies. The packaging is cute.
  • Review photo 1.
  • Review photo 2.
  • Review photo 3.

Originally posted on influenster.com

You only need a dime size amount and keep it to the roots or else the ends get way too oily

a year ago
One of my very favorite but the bottle runs out so much faster than the conditioner it smells absolutely delicious and does so much befitting care for hair that needs some love

Originally posted on influenster.com

fresh and clean

a year ago
anytime i use this shampoo it made my head/hair feel clean. kept my color hair from fading. worth the buck. overall amazing packaging. will keep using it
  • Review photo 1.

Originally posted on influenster.com

Smells good

a year ago
I love the packaging and the amount of product in the bottle the texture was fine. I would not say it restored my hair because I had colored hair and it was perfect it did kind of made it glossy at some point and soft but it was still frizzy and the scent was the best for me a shampoo that smells good it’s perfect

Originally posted on influenster.com

Response from Matrix:
a year ago
Consumer Care Center
Hello Clarissa501, thanks for giving our Food For Soft Hydrating Shampoo a try. Consumer feedback like yours is extremely helpful, as it allows us the opportunity to improve our products and services. All these comments will be shared with the appropriate teams.

Very effective for dry hair!

a year ago
Very effective for dry hair! I have thick wavy hair that’s oily at the top and dry at the ends. I used this product twice a week and it helped control my oils while keeping my hair healthy and moist! It has a clean scent and it’s definitely affordable for a second buy!

Originally posted on influenster.com

Greasy

a year ago
This left my hair feeling greasy and gross. It is NOT a good replacement. Never again. Bring back Total Results Moisture Me Rich- that shampoo was amazing.

No, I do not recommend this product.

Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hello Myshl, Thank you for sharing your review with us regarding Food For Soft Hydrating Shampoo. We are sorry to hear about your experience with this product. We strive to deliver products that exceed the expectations of our consumers, therefore we always welcome all feedback, whether positive or negative. Your feedback allows our team the opportunity to improve our products. We thank you for the time you have taken to share these comments.

Soft

a year ago
This is a wonderful product. If you are one who has very soft this is the product for you. I would recommend this product to anyone who’s looking for a great shampoo
  • Review photo 1.

Originally posted on influenster.com

Try it!

a year ago
This helped to soften my hair and add some shine, which I desperately needed with my curly locks. There is a light scent and it clarifies well with one use each shower. It lathers well and is a good price point for a salon quality affordable brand!
  • Review photo 1.

Originally posted on influenster.com

Hyaluronic acid for the win

a year ago
I love how this shampoo contains hyaluronic acid and is effective with combating dryness. The scent is the perfect amount of toffee and jasmine. For the quality, the price is worth it.
  • Review photo 1.

Originally posted on influenster.com

Matrix food for softhydrating shampoo 10.1 oz

2 years ago
Has sulfate in it which caused strands of my hair to thin and fall out. Smells good but if it's damaging my hair. It's just as bad as regular store brands. Matrix is a pricey brand. I've heard of matrix, but this is my first time actually using it
  • Review photo 1.

Originally posted on influenster.com

Response from Matrix:
2 years ago
Consumer Care Center
Hi brianasbeauty! We are sorry to hear about the experience you had with Food For Soft Hydrating Shampoo. We want to speak with you directly about it. Please give us a call at @ 888-777-6396 M-F 9:00 am – 7:00 pm ET for assistance and provide reference 32528903. It would be helpful if you have the product with you when you call. We look forward to hearing from you.

So good

2 years ago
Sooooo good and effective! The scent is great. This shampoo and conditioner works miracles. My hair is soft and not frizzy. Definitely a difference since using this product!!!

Originally posted on influenster.com

It’s great for all hair textures

2 years ago
This is so purifying! I didn’t expect my curls to reach the way they have! It’s shiny and clean and so easy to detangle after one wash. It’s light too

Originally posted on influenster.com

Love it!

2 years ago
The bottle is nice and it's easy to use but add a pump and it's 10/10 perfect. I have a house with 2 teenage girls and myself in my 30s and we all use this, it works well for all different hair types and it smells so good. This is fruity scented but we don't mind it! It cleans the hair, doesn't leave behind any oily or greasy residue, my scalp doesn't itch or flake, just nice soft clean hair.
  • Review photo 1.

Originally posted on influenster.com

Smells so clean and fresh even a day later!

2 years ago
The first time I tried this product I wasn’t a fan… however I went back to it a few weeks later and absolutely love it now. I use it on myself and my 2-1/2 year old whose hair is super tangly. This softens her hair and the smell is really nice too. Love this products!

Originally posted on influenster.com

Smells amazing

2 years ago
This shampoo smells amazing . It leaves your hair so clean after 1 wash . I noticed my hair did not fall anymore once I started using it within 1 week my ends felt so much more moist

Originally posted on influenster.com

FOOD FOR SOFT.. HAIR!

2 years ago
I absolutely love the smell and texture of this shampoo. It’s very unique starting with its name. It’s definitely made my hair softer as it is called soft shampoo. It’s perfect in pricing unlike other traditional shampoos.

Originally posted on influenster.com

Game changer!

2 years ago
Discovering Matrix’s Food For Soft Shampoo has been a revelation for my hair care regimen. From the moment it touches your hair, you can feel the luxurious formula working its magic. The shampoo lathers beautifully, thoroughly cleansing without stripping away natural oils, leaving my hair feeling refreshed and revitalized. Its nutrient-rich composition has visibly improved the health of my hair, making it feel softer and look shinier with each wash. I’m particularly fond of how it tackles frizz, smoothing out my hair and making it easier to manage. The subtle, pleasant scent is the cherry on top, enveloping you in a sensory experience that lasts all day. Suitable for all hair types, this shampoo is a standout product that delivers professional salon-quality results right at home. I’m thoroughly impressed and would highly recommend it to anyone seeking a premium hair care solution.

Originally posted on influenster.com

Great for dry and dyed hair

2 years ago
I love discovering new brands thanks to Influenster. I got to try this shampoo and I got pretty good results. My hair is currently dyed and even though it’s pretty thin it’s so hard to comb. It gets tangled easily. So I’m always looking for products that help with the dryness without making it look greasy. Once you feel the texture of this shampoo you already now the difference, it does feel pretty soft and smoother. Price is a little expensive but I would say it’s worth to try it.

Originally posted on influenster.com

Smells amazing

2 years ago
I really did enjoy using this product has an amazing smell and it does leaves my hair feeling clean and light weight. Defend would recommend and I’ll be purchasing again. I’m so sad I ran out of it already

Originally posted on influenster.com

Love the suds and not stripping

2 years ago
I enjoy this shampoo. I do recommend a clarifying shampoo prior to it. After a while I started to feel a coating/residue when solely using this shampoo.
  • Review photo 1.

Originally posted on influenster.com

Response from Matrix:
2 years ago
Consumer Care Center
Hi withtonie, thank you for giving our Food For Soft Shampoo a try. We are sorry to hear it left a residue on your hair. This shampoo targets dry hair and instantly transforms it for touchable soft results. We appreciate the time you took to write a review.

Amazing product love it so much

2 years ago
I have used amplify by Matrix for about 20 years, never wanted to change, and started struggling to find it, so my hairstylist introduced me to Food for Soft. Oh my goodness that stuff is amazing .. smells delicious and my hair is so soft ! I have gotten so many compliments on the texture Of my hair and even the smell !! Can’t love it enough !

Yes, I recommend this product.

  • Review photo 1.
Helpful?

Smells perfect

2 years ago
This shampoo made a total difference in my routine. It didn’t dry out my hair and didn’t make my hair feel gunky. I would definitely recommend anyone to try it out.

Originally posted on influenster.com

Curly

2 years ago
I have curly hair I did not like how it left it afterwards felt fresh the smell is decent do recommend trying if you have oily hair or for a quick fresh up
  • Review photo 1.

Originally posted on influenster.com

9 – 38 of 1145 Reviews
Matrix 2023 Food For Soft Shampoo Conditioner Textures

Hyaluronic Acid

For 7x More Moisture

Matrix Food For Soft Oil Texture 2

Avocado Oil

For 72 Hours of Seriously Soft Hair

Matrix 2024 Food For Soft Full Range Avocado

Frequently Asked Questions

What is the technology in Food For Soft? ​
Can I use Food For Soft immediately following a haircolor service?
Is Food For Soft suitable for bleached hair?
What is the function of silicone in haircare?