This will be your new fave lightener... take your blondes to the MAX with new BlondeMax 9+ by @matrix!

💪 Oil-powered technology
🩷 Rich & creamy with no swelling
✨ Max brightness & neutralization

DM me to learn more!

#MatrixBlondeMax #MatrixHaircolor #SuperSync

Every client's hair is unique, so make sure you have the right tools in your backbar to service them!

@matrix has lighteners for all hair types, including the NEW BlondeMax 9+ Brightening Lightener!

⚡ BlondeMax 9+: perfect for major blonde transformations & FAST lift
⚡ High Riser Pre-Bonded 9: use when you need high lift with BOND protection
⚡ Light Master 8: your CLEAN, classic go-to for everyday lightening techniques
⚡ Light Master Pre-Bonded 8: controlled & bond-protected lift for when HAIR HEALTH is a concern

Which Matrix lighteners are your faves?!

#MatrixBlondeMax #MatrixHaircolor #SuperSync

Get ready to unwrap coverage that’s simply irresistible! We are expanding our SoColor Extra Coverage family with 7 NEW decadent Chocolate shades. From cool ash browns to rich roasted tones, these 33 total shades are designed to conquer even the most resistant grays.

Featured New Shades: 🍫 Cool Neutrals: 504AB, 506AB, 508AB, 509AB 🍫 Warm Brunettes: 505RB, 507RB 🍫 The Essential: 503N

Which shade are you craving for your next client? Let us know below! 👇

#Matrix #SoColor #ExtraCoverage #ChocolateHair #GrayCoverage #MatrixColor

SoColor coverage just got more decadent. Our Extra Coverage formula is engineered for 100% saturation on all hair diameters. Here is why it’s a backbar essential:

✨ Pre-Bonded: Reinforces and strengthens weakened bonds color after color. ✨ Cera-Oil: Enhances shine and conditions up to 37% more* for a silk-like finish. ✨ High Dye Load: Evenly saturates even the most resistant gray hair. ✨ Vegan Formula: No animal-derived ingredients—purely professional results.

Experience the power of the Coverage Factory.

#MatrixColor #HairScience #VeganHaircare #PreBonded #SalonProfessional

Say goodbye to stubborn grays and hello to Chocolatey Ash Brown perfection. This 75% gray transformation uses the new 506AB, delivering a sophisticated cool-toned chocolate that stays true-to-tone.

Our AB series is calibrated to neutralize unwanted warmth while providing that 100% coverage your clients crave.

The result? Stronger, shinier hair thanks to our Pre-Bonded complex. 💪✨

#Matrix #BeforeAndAfter #GrayCoverage #CoolBrown #SoColor #HairTransformation

85% gray? No problem. Unlock the secret to high-level cool tones. By blending 508AB and 509AB, we achieved this seamless, rich finish that looks entirely natural by @maya.sabeh.

The SoColor Extra Coverage High Dye Load ensures that even at lighter levels, the coverage is dense, even, and radiant.

Unwrap coverage that’s simply irresistible. 🎁

#MatrixColor #CoolChocolate #AshBrown #GrayCoverage #SoColorExtraCoverage #MeltedMatrix

For the client who wants to keep it cool but dimensional, 504AB + 506AB is the answer. This transformation on 50% gray shows how our Ash Brown chocolates provide a deep, rich saturation that anchors the hair without any "hot" roots or unwanted warmth. By @michelleoconnorbeauty.

Pre-blended formulas mean you get the results you see on the swatch, every single time. Calibrated for excellence. 🎯

#Matrix #SoColor #ProfessionalColor #CoverageFactory

Indulge in the warmth of Red Brown. For clients who love a warm, decadent glow, 507RB delivers 100% coverage with a rich, mahogany-inspired chocolate finish.

Even on 100% gray, the Cera-Oil infused formula leaves the hair up to 37% more conditioned*, ensuring those warm tones reflect light beautifully.

Redefine what gray coverage looks like. 💖

#Matrix #WarmChocolate #RedBrownHair #ShinyHair #SoColorExtraCoverage