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Matrix-2021-NA-Backbar-Alt-Action-1L-Front-Shadow

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Alternate Action Clarifying Shampoo

Alternate Action Clarifying Shampoo is a formula that deep cleanses to help lift away product buildup without stripping natural oils. Purifies and refreshes hair to renew body and shine.
Highly concentrated formulas developed to address the most common needs during color and chemical services.
Alternate Action Clarifying Shampoo
Highly concentrated formulas developed to address the most common needs during color and chemical services.
Addresses the Most Common Needs During Color and Chemical Services Addresses the Most Common Needs During Color and Chemical Services
Uncomplicated and Efficient Solutions Uncomplicated and Efficient Solutions
Versatile Line Up Performs on All Hair Types and Textures Versatile Line Up Performs on All Hair Types and Textures
Vegan Formula Vegan Formula
Details
  • Removes buildup
  • Non-irritating formula
  • Preps for color correction
  • Preps for perms & texturizing
How To Use
  • Apply to wet hair, lather and leave on for one minute.
  • Rinse well.
  • Repeat if necessary.
Ingredients

AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • SODIUM CHLORIDE • HEXYLENE GLYCOL • CITRIC ACID • COCAMIDE MEA • SODIUM BENZOATE • SODIUM HYDROXIDE • PARFUM / FRAGRANCE • DISODIUM EDTA • SALICYLIC ACID • HEXYL CINNAMAL • BENZYL ALCOHOL • BENZYL SALICYLATE • LINALOOL • HYDROXYCITRONELLAL • GERANIOL • CI 42090 / BLUE 1 • CI 19140 / YELLOW 5

Questions

1 - 4 of 4 Questions

Q: I am undergoing cancer treatment (pill form of chemo) and have not lost any hair thankfully (it's almost been a year) but my hair has changed and feels dirty even after washing. Will the Alt Action help? Should I use it every day or space it out some?

2 months ago
1 Answer

A: Alt Action is a clarifying shampoo designed to remove the stubborn buildup that can make hair feel weighed down or "dirty" even after washing. For the best results, we recommend using it just once a week as a deep-cleansing "reset" rather than every day, as it can be quite powerful. Given that you are currently undergoing treatment, we highly recommend consulting with your medical team before introducing it to your routine to ensure it is the right fit for your scalp's sensitivity at this time. We wish you the very best with your recovery!

2 months ago
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Q: Hi can you tell me what clarifying shampoo I can use from Matrix for long grey hair? Is the curly product the right one to use if I don’t have curly hair but still need clarifying once in a while?

3 months ago
1 Answer

A: We understand that maintaining the radiance and health of long grey hair requires a delicate balance, and finding the right clarifying ritual is key to keeping it vibrant. Regarding your question about Matrix, their Alternate Action Clarifying Shampoo is an excellent choice for deep cleansing and removing buildup on all hair types, including yours. While the clarifying shampoo in the curly range is designed to remove product buildup from curls, you do not need to have curly hair to benefit from its cleansing properties; however, Alternate Action is specifically formulated as a universal clarifying solution. We would love to help you design the perfect routine for your long grey hair to ensure it stays soft and bright. Please feel free to reach out to our experts at 1-877-254-9949, Monday through Friday, 9:00 AM to 5:30 PM EST.

3 months ago
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Q: Can this shampoo be used daily for normal-oily hair?

5 months ago
1 Answer

A: While it's fantastic for tackling oil and buildup, using it daily might be a bit too intense. Sticking to a weekly or bi-weekly schedule would likely be more beneficial for maintaining a healthy scalp and hair over the long term.

5 months ago
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Q: Can the alt Action shampoo be used after color?

3 years ago
2 Answers

A: Yes

a year ago
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5 out of 5 stars.

It's a great product!

a year ago
I always use before chemical services especially for clients that take medication.

Yes, I recommend this product.

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