Waste
Zero Landfill dumping since 2006
Renewable Energy
Our Production Plant has been carbon neutral since 2018
Vegan Formula
Formulated without any animal-derived ingredients or by-products
So Silver
So Silver
So Silver Purple Conditioner
Pigmented Conditioner For Blondes & Greys.
Neutralizes Yellow While Refreshing Hair with Cool Tones
Customizable Toning System
Vegan Formula- How To Use
- Ingredients
How To Use
After Shampoo, Apply A Quarter Size Amount Of Product. Leave On Up To 3 Minutes And Rinse.
Ingredients
AQUA / WATER / EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • PARFUM / FRAGRANCE • ISOPROPYL ALCOHOL • PHENOXYETHANOL • POTASSIUM HYDROXIDE • BENZOIC ACID • LIMONENE • TRIDECETH-6 • CI 60730 / ACID VIOLET 43 • LINALOOL • CETRIMONIUM CHLORIDE • 2-OLEAMIDO-1,3-OCTADECANEDIOL
Related Products
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Frequently Asked Questions
What are Brass Off & So Silver?
What's new with Brass Off & So Silver?
In addition to the subtle neutralization, what other benefits do the conditioners offer?
In previous education, there was a Pro Tip to use the conditioners to dilute to tonal deposit of the masks. Can we still do this?
How long does the color deposit last?
How do Brass Off and So Silver differ from Color Obsessed?
Can Brass Off and So Silver be used in the salon?
Will there be any staining or transfer of the dyes?
Average Customer Ratings
Quality of Product, 1.2 out of 5
Value of Product, 1.3 out of 5
Most Helpful Favorable Review
5 out of 5 stars.
The new formula works for me.
a year ago
I actually LOVE the new formula. The old one dried my hair out, and I hated that old rose scent! That scent was popular in the 60’s and 70’s. The new formula had a modern scent and really conditions my over-processed white blond hair. Just my opinion and experience.
4 people found this helpful
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Most Helpful Critical Review
1 out of 5 stars.
New formula is terrible
a year ago
Please, please, please bring back the old formula! I have used So Silver for about 10 years and was very happy I had found something that would make my white/silver hair sparkle. I've even recommended it to many family members and friends. Now I'm struggling with rinsing this conditioner out and worry about it staining my hair. Please go back to the old formula. If it ain't broke don't fix it!
5 people found this helpful
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Rating
1 to 8 of 122 Reviews .
1 – 8 of 122 Reviews
Most Recent
1 out of 5 stars.
New formula turned me purple.
5 months ago
Ive been using so silver for many years now, never had a problem, always getting compliments. Now, since the new formula, my hair looks awful. Im embarrassed of my hair. I had to stop using the so silver, and buy a different shampoo and conditioner. I now have to giant bottles of shampoo and conditioner I can not use. My hair is purple after 1 use. I loved the way it used to make my gray hair feel, so soft and normal, now, I wear it up and hope no one notices the purple. Either bring back the old formula, or offer the old formula as a so silver light, so the option is there for heavy or light tinting. I have even tried to use clarifying shampoo, and it won't come out. This is awful, I won't use or buy again.
Helpful?
Response from Matrix:
5 months ago
Consumer Care Center
We are truly sorry to hear about your experience and how it has affected your confidence. We hear your feedback regarding the formula's strength and would love to help you find a solution to restore your hair's natural glow—please call us at 1-888-777-6396.
5 out of 5 stars.
Hydrating, silver brightening, yellow eliminator
6 months ago
I am so relieved to have found this line of So Silver! I had to stop coloring 20+ years ago, trust me I have tried so many formulas. For my gray, and age (60+) So Silver has been a game changer. It has cut down on frizz and drying, controls the yellowing w/natural graying. I can use it every, however I do switch up w/a thinning product as well. Guess what my sisters are getting for Christmas! It's been an expensive road to here, but I can now relax on "this" leg of my journey! Thanks Matrix!
Helpful?
1 out of 5 stars.
Horrible…go back to old formula I love
6 months ago
The new formula is horrible! I loved the way it use to smell. It’s now too thick and the smell is not nice. Please bring back the old formula. $20 a bottle for this is just a rip off. I can’t rinse this out of my hair!!!
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Matrix:
6 months ago
Consumer Care Center
We are truly sorry to hear how deeply disappointed you are with the new formula. It's incredibly frustrating when a beloved product changes, especially when the scent is no longer appealing, the texture becomes too thick, and it's difficult to rinse from your hair. We completely understand why you feel that paying $20 a bottle for this new version is a rip-off, and we sincerely apologize for this negative experience.
Your feedback about wanting the old formula back is very important to us, and we appreciate you sharing your candid thoughts.
We want to help resolve this for you. Please call us at your earliest convenience at 1-877-254-9949. We would like to understand your situation better and explore options such as a refund or exchange, as well as ensure your valuable feedback is thoroughly recorded.
1 out of 5 stars.
Please bring back Brass Off for Blonde hair
6 months ago
So Silver “for blondes” makes my blonde brassier. PLEASE PLEASE PLEASE bring back Brass Off for BLONDE hair please. I can’t find a replacement for it :((((((((
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Matrix:
6 months ago
Consumer Care Center
Hi there, that sounds incredibly frustrating and disheartening! It's truly disappointing when a product designed to fix brassiness actually makes your blonde hair more brassy, and then to lose a favorite like "Brass Off" that actually worked for you... we can only imagine how difficult it must be to find a replacement. It's completely understandable that you're feeling this way, and we hear your plea loud and clear.
1 out of 5 stars.
Very disappointed
8 months ago
The old formula was lighter violet color. The new formula is darker, thicker, hard to wash out and stains my towels. Very very disappointed especially since I bought a bigger bottle this time.
Helpful?
Response from Matrix:
8 months ago
Consumer Care Center
Hi Marg70. Thank you for reaching out about So Silver Purple Conditioner. We are sorry to hear this conditioner didn't work out. Please be assured that your feedback is valuable to us, and we will share it with the appropriate team. We hope you will continue to enjoy other products within the Matrix line.
1 out of 5 stars.
Complete Disaster - no labeling ‘reformulated’?
9 months ago
I am a silver hair (and bearded) male that has used the Shampoo and Conditioner for years and received compliments by random strangers on how they love my silver color. I couldn’t find the 10 oz bottle so I picked up the 33.8 oz. I had no idea they changed the formulation. EXTREMELY DISAPPOINTED! What were you thinking?
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Matrix:
9 months ago
Consumer Care Center
We are truly sorry to hear of your extreme disappointment with the new formulation of the shampoo and conditioner you've faithfully used for years. It's completely understandable to be upset when a beloved product changes, especially one that brought you so many compliments on your silver hair. We sincerely apologize that this change missed the mark for you, and we deeply value your honest feedback.
1 out of 5 stars.
NOPE–Disappointed in the new harsh color and scent
10 months ago
I have used So Silver for many, many years. The new formula is a MAJOR disappointment and waste of money. The smell is different and much too strong. The old smell was the same as the shampoo. Now it clashes. More importantly is the changed color... OMG this is much too pigmented and the texture is quite clumpy. It's supposed to be used in conjunction with the So Silver shampoo, not replace it with massive pigment. I don't want purple hair— just cut the yellow in the blonde. I see many others have the same comments. PLEASE bring back the old lavender and same scent as the shampoo.
Helpful?
Response from Matrix:
10 months ago
Consumer Care Center
Hi there! We understand your disappointment with the new So Silver formula after years of use. It's frustrating when a beloved product changes significantly. We hear your concerns about the strong, clashing smell, and especially the much too pigmented, clumpy texture that now gives purple tones instead of just cutting yellow. Your desire for the old lavender and consistent scent is clear, and your feedback is truly valued.
1 out of 5 stars.
New formula is awful .
a year ago
New formula is awful!! Have used this product for several years on my silver gray hair. The old formula made my hair shimmery and bright. The new formula is hard to rinse out and leaves ugly purple streaks in my hair. I am shopping for a new product!
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Matrix:
11 months ago
Consumer Care Center
Hi,
Thanks for your feedback on So Silver Purple Conditioner. We understand your disappointment, particularly as a dedicated user of the previous formula and appreciate your loyalty with us. We're concerned to hear it's leaving purple streaks and proving difficult to rinse, impacting the bright, shimmery results you anticipate. We'd like to collect more information and provide a solution. Please give us a call at 888-777-6396 Monday to Friday: 9:00 am to 5:30 pm. EST and provide case #41588512. We look forward to speaking with you.
1 – 8 of 122 Reviews
