Get Brighter, Healthier and More Even Levels of Lift with BlondeMax 9+
Updated On 03/31/2026
Your secret weapon for high-impact blonding services on foils, balayage and double processing
Going blonde has made a sparkling comeback, so it’s no surprise we’ll be seeing blonde
shades from ash to platinum trending throughout the year. For professionals looking to
help clients go from dark to light, achieving a successful lift is a balancing act. With
Matrix’s new BlondeMax 9 +, there’s guaranteed fast processing without the sacrifice of
hair health and tonal consistency, ensuring we take client’s hair to the next level.
Matrix Blonding Elevates with Oil Powered Technology
Designed to provide up to nine levels of lift while maximizing neutralization, BlondeMax
9+ concentrates lightening actives to boost efficacy and deliver Matrix's cleanest, brightest
lift yet. While High Riser revolutionized the Matrix portfolio by safely lifting levels 1-4 (dark
brown to black) to platinum in a single service, BlondeMax 9+ lifts levels to blonde using
oil powered technology. The oil in the lightener prevents ‘dusting’ while oil in the
developer boosts lifting efficacy and maintains curl definition. It also keeps your client’s
hair fibers “wet” and active longer, leading to a more moisturized and predictable lift.
Together, the lightener and developer duo mixes and distributes evenly, allowing the
product to stay exactly where you paint it.
Travis Valdez, the Matrix Global Director of Education walks though the new Matrix Blonde Max 9 Plus Oil Powered Lightening System
Hair Colorists are Commonly Faced with the Following Challenges in the Chair:
Hair Integrity and Breakage: Lightening hair involves breaking down the hair’s natural pigment which can also weaken the protein bonds within the fiber.
Uneven lift: This occurs when some areas of hair lighten more than others, creating a “leopard print” that can ruin the final tone.
Brassiness: Getting hair past those shades of orange to a clean pale yellow without over-processing is one of the biggest struggles with lifting from dark to light hair.
Processing Speed: A lightener that "runs away" (lifts too quickly) can cause damage before the stylist can finish applying it to the whole head.
BlondeMax 9+ protects the hair fiber during the chemical process, maintains hair integrity and prevents breakage. The product also saves time in the chair and provides a clean, neutralized canvas so that toning doesn’t look “muddy” or fade to an unattractive orange. Use in combination with Matrix’s Super Sync Demi-Permanent colors to add shine and tone, and cleanse with Matrix's Instacure Build-A-Bond Mighty Bonds Shampoo and Mighty Care Conditioner to nourish and repair weakened hair bonds.
Before and After Using BlondeMax 9+
“BlondeMax 9+ has such a creamy texture—it glides onto the hair effortlessly. It’s easy to work with and versatile enough for any lightening technique I need behind the chair.” -- Martin Menard, Global Matrix Ambassador, @mart.menard
Explore the Matrix Professional Lighteners Portfolio
Every one of Matrix’s lighteners performs on a specific need.
Light Master Lightening Powder is our cult classic powder lightener ideal for all hair types. It’s a traditional powder lightener that gives up to 8 levels of lift.
Light Master Pre-Bonded has built-in bonding with additives needed. It’s ideal for all hair types and transforms up to 8 levels of lift.
High Riser is a pre-bonded lightening powder that is ideal for darker bases. It can easily lift dark basis up to 9 levels.
BlondeMax 9+ is Matrix’s newest lightener that provides maximum lift and brightening with its oil-powered system. Providing up to 9 levels of lift, BlondeMax 9+ is ideal for all hair types to provide the cleanest, lightest blonde.
For more on Matrix lighteners, you can also check out Matrix Professional YouTube on How to choose the right lightener for your client where Matrix artist Jill Rae talks through the different lightener options.
