>
Matrix-So-Color-Permanent

SoColor

SoColor

SoColor Permanent Cream Hair Color

Pre-blended permanent hair color that delivers brilliant color.
Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, scalp-to-ends color, that lasts and fades on tone.
Our permanent and demi-permanent oxidative dyes are perfectly matched—so you can achieve seamless, scalp-to-ends color, that lasts and fades on tone.
Pre-Blended Pre-Blended
Pre-Bonded Pre-Bonded
Lasting Color Lasting Color
Certified Vegan Certified Vegan
Details

Pre-Bonded
Our exclusive Bond-Protecting Concentrate protects the inner hair structure – so you can maintain the integrity of the hair, color after color.

Pre-Blended
Our formulas are pre-blended with background + reflect – so you can neutralize every underlying pigment.

Pre-Paired
Our permanent + demi-permanent oxidative dyes are perfectly matched – so you can achieve seamless, root-to-tip color, that lasts and fades on tone.

How To Use

Standard Mixing Time: 30 to 45 minutes (full 45 minutes for resistant grey hair).

High Impact Brunettes: 1:1.5 mixing ration, 35 minutes mixing time.

Ultra.Blonde: 1:2 mixing ration, 50 minute mixing time.

Reflect Collection Metallics: 1:1 mixing ratio with 20 volume or 30 volume MATRIX Cream Developer. Timing is 35 minutes.

Systematically developed for seamleass color from root-to-tip, apply SoColor at the root and SoColor Sync through the mids and ends.

Best for color refreshes and neutralizing services.

Both formulas are developed with 100% oxidative dyes, for color that last longer and fades evenly.

Ingredients

AQUA / WATER • COCAMIDE MEA • STEARAMIDE MEA • DILINOLEIC ACID • AMMONIUM HYDROXIDE • PEG-2 OLEAMINE • GLYCERIN • CETEARYL ALCOHOL • ETHANOLAMINE • POLYQUATERNIUM-22 • CETYL ESTERS • DISODIUM WHEATGERMAMPHODIACETATE • BEHENTRIMONIUM METHOSULFATE • PARFUM / FRAGRANCE • SODIUM SULFITE • ASCORBIC ACID • HEXADIMETHRINE CHLORIDE • RESORCINOL • SODIUM CHLORIDE • SIMMONDSIA CHINENSIS SEED OIL / JOJOBA SEED OIL • DISODIUM EDTA • p-PHENYLENEDIAMINE • GLYCOLIC ACID • HEXYLENE GLYCOL • p-AMINOPHENOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • m-AMINOPHENOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • TAURINE • SODIUM METABISULFITE

Formula Factory SoColor Chocolate Looks

Rating Snapshot

Select a row below to filter reviews.
11 reviews with 5 stars.
0 reviews with 4 stars.
2 reviews with 3 stars.
1 review with 2 stars.
4 reviews with 1 star.

Overall Rating

3.7

Review this Product

Select to rate the item with 1 star. This action will open submission form.
Select to rate the item with 2 stars. This action will open submission form.
Select to rate the item with 3 stars. This action will open submission form.
Select to rate the item with 4 stars. This action will open submission form.
Select to rate the item with 5 stars. This action will open submission form.
Adding a review will require a valid email for verification

Average Customer Ratings

Most Helpful Favorable Review

Great product, but a couple gripes!

3 years ago
I had to switch color lines after 40 years. Ouch. I chose SoColor due to some small previous experience with it, the similarity in use (mixing ratio, predictable level system etc) and the fact that a few of my colleagues use it and could answer some questions made it seem like the best choice. It was a good decision! I wish I would have done it years ago! The availability of so many base tones to choose from makes me feel like when I went from the 24 count box of crayons to the 96 count box as a kid! One of my biggest fears was that "total grey coverage" would leave the hair flat looking, with no highlights, but, so far so good. It also has better color retention/ less fading. My only gripe is the lack of available education for new users. I'd like to learn more about the different collections (Dream age, etc) The high lift blondes, what the + symbol after level and base means, etc. Just a basic introductory YouTube video would be nice. Also, where is 3VR?! I have formulated it into some of my brunettes and we love it. Now I'm out and I can't find it!!
11 people found this helpful
Show Reviews:

Most Helpful Critical Review

this product has changed for the worst this year

a year ago
I used to love Socolor, until the past year. You have changed the formula, and ruined it, just like you ruined your Matrix Sleek Look shampoo and conditioner over the past 15 years. Why do you ruin your products, and make them substandard? I have used the 5G Socolor since 2019, and it had a great golden dark brown color, and covered all of my gray. Now, it has a red tint to it, and it leaves my roots looking like Pippi Longstocking red!! It is also making my scalp itch, which it did not from 2019 to 2023....during that time, I had no complaints. And, it also fades really fast, like a semi-permanent dye now. Matrix does not care about their customers at all. Please change the formula back to the way it was.
14 people found this helpful
Show Reviews:

    Filter Reviews

    1 to 8 of 18 Reviews .
    1 – 8 of 18 Reviews

    Terrible

    20 days ago
    I don’t know why yall changed the formula but it’s terrible 8CC is a beautiful color but it literally gave me chemical burns all over my head ive also had several People that have had severe reactions as well. I really wish yall would change the formula because I can no longer use it anymore
    Helpful?
    Response from Matrix:
    17 days ago
    Consumer Care Center
    We are sorry to hear about the experience you had with Socolor. We would like to speak with you directly about it. Please give us a call @ 1-888-777-6396 for assistance and provide the case #46112108. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.

    Change of ingredients are hurting

    9 months ago
    I’ve been using Matrix color for many years and the past few months, I have been experiencing lung issues, and headaches.
    Helpful?
    Response from Matrix:
    9 months ago
    Consumer Care Center
    Hi KimB22! We are sorry to hear about the experience you had with our SoColor Permanent Cream Hair Color. We would like to speak with you directly about it. Please call us at 1-888-777-6396, Monday through Friday, 9:00 a.m. to 5:30 p.m. ET, for assistance and provide reference number 42190597. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.

    Not the neutral I’m use to by matrix

    9 months ago
    The SoColor 9N use to be reliable not to turn to ashy or warm however I mixed the formula 1:1 ratio with 30 volume and on a level six brown and I definitely got the WARM ! Now was it pretty yes but did I expect that warm definitely NOT Neutral shouldn’t go that warm it looks more gold copper!

    Yes, I recommend this product.

    Helpful?
    Response from Matrix:
    9 months ago
    Consumer Care Center
    Hi Josiesamantha! Thanks for reaching out about SoColor Permanent Cream Hair Color. We are sorry to hear about your experience and we would like to help! Please give us a call at 888-777-6396 M-F 9 AM- 5:30 PM EST.

    Used to be good

    a year ago
    I agree that the formula changed for the worst. I used Matrix Socolor for 15 years and when the formula was changed the color no longer lifts the way it did. 9G was perfect with 40 Dev but now it is just no good.
    Helpful?
    Response from Matrix:
    a year ago
    Consumer Care Center
    Thank you for being a loyal customer for years. We are disappointed to hear you are are not loving the results. We will share your comments with our product team.

    this product has changed for the worst this year

    a year ago
    I used to love Socolor, until the past year. You have changed the formula, and ruined it, just like you ruined your Matrix Sleek Look shampoo and conditioner over the past 15 years. Why do you ruin your products, and make them substandard? I have used the 5G Socolor since 2019, and it had a great golden dark brown color, and covered all of my gray. Now, it has a red tint to it, and it leaves my roots looking like Pippi Longstocking red!! It is also making my scalp itch, which it did not from 2019 to 2023....during that time, I had no complaints. And, it also fades really fast, like a semi-permanent dye now. Matrix does not care about their customers at all. Please change the formula back to the way it was.

    No, I do not recommend this product.

    Helpful?
    Response from Matrix:
    a year ago
    Consumer Care Center
    We are sorry to hear about the experience you had with SoColor Permanent Cream Hair Color. We would like to speak with you directly about it. Please give us a call 1-888-777-6396. Representatives are available from Monday-Friday 9:00 am - 5:30 pm for assistance and provide the reference 39216444. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.

    beautiful every time

    a year ago
    matches what I already have perfectly every time, many compliments
    Helpful?

    Amazing!

    a year ago
    I’ve used Matrix Socolor for over 16 years. Over the years I’ve tried other reputable brands and they don’t come close to Matrix. If you’re just starting to use Matrix, DONT DOUBT YOURSELF,DONT BE AFRAID AND LET EVERY NEW COLOR CLIENT BE YOUR CANVAS. Honestly it’s truly an amazing product and you along with your clients will LOVE THE EXPERIENCE OF MATRIX COLOR.

    Yes, I recommend this product.

    Helpful?

    Love Matrix

    2 years ago
    I've used matrix for years, so after a 2-year break I'm getting back into the business. This is a question. What base is "pearl", as like 11P? I'm going back to the salon after a 2-year break.
    Helpful?
    1 – 8 of 18 Reviews

    Rating Snapshot

    Select a row below to filter reviews.
    11 reviews with 5 stars.
    0 reviews with 4 stars.
    2 reviews with 3 stars.
    1 review with 2 stars.
    4 reviews with 1 star.

    Overall Rating

    3.7

    Review this Product

    Select to rate the item with 1 star. This action will open submission form.
    Select to rate the item with 2 stars. This action will open submission form.
    Select to rate the item with 3 stars. This action will open submission form.
    Select to rate the item with 4 stars. This action will open submission form.
    Select to rate the item with 5 stars. This action will open submission form.
    Adding a review will require a valid email for verification

    Average Customer Ratings

    Most Helpful Favorable Review

    Great product, but a couple gripes!

    3 years ago
    I had to switch color lines after 40 years. Ouch. I chose SoColor due to some small previous experience with it, the similarity in use (mixing ratio, predictable level system etc) and the fact that a few of my colleagues use it and could answer some questions made it seem like the best choice. It was a good decision! I wish I would have done it years ago! The availability of so many base tones to choose from makes me feel like when I went from the 24 count box of crayons to the 96 count box as a kid! One of my biggest fears was that "total grey coverage" would leave the hair flat looking, with no highlights, but, so far so good. It also has better color retention/ less fading. My only gripe is the lack of available education for new users. I'd like to learn more about the different collections (Dream age, etc) The high lift blondes, what the + symbol after level and base means, etc. Just a basic introductory YouTube video would be nice. Also, where is 3VR?! I have formulated it into some of my brunettes and we love it. Now I'm out and I can't find it!!
    11 people found this helpful
    Show Reviews:

    Most Helpful Critical Review

    this product has changed for the worst this year

    a year ago
    I used to love Socolor, until the past year. You have changed the formula, and ruined it, just like you ruined your Matrix Sleek Look shampoo and conditioner over the past 15 years. Why do you ruin your products, and make them substandard? I have used the 5G Socolor since 2019, and it had a great golden dark brown color, and covered all of my gray. Now, it has a red tint to it, and it leaves my roots looking like Pippi Longstocking red!! It is also making my scalp itch, which it did not from 2019 to 2023....during that time, I had no complaints. And, it also fades really fast, like a semi-permanent dye now. Matrix does not care about their customers at all. Please change the formula back to the way it was.
    14 people found this helpful
    Show Reviews:

      Filter Reviews

      9 to 17 of 18 Reviews .
      9 – 17 of 18 Reviews

      I hope you are discontinuing socolor 7G .

      2 years ago
      I have been a Matrix Socolor colorist for 32 years. I am hoping you won't discontinue 7G socolor. It is a wonderful shade! I use it a ton. Lol It's a nice tone. Makes a beautiful blonde.

      Yes, I recommend this product.

      Helpful?

      I love my Matrix line, but....

      2 years ago
      I love my matrix line but you keep discounting color line and not replacing it with something we can mix to get the color! Like 507C! or the GV lines. Finally get a picky client color figured out and now there is now way to make it or get it to the exact. Do I need to switch to a different line since you keep taking away?

      No, I do not recommend this product.

      Helpful?
      Response from Matrix:
      2 years ago
      Consumer Care Center
      Hi there! We are sorry to hear about your disappointment regarding recent shade discontinuations. It is never easy for us to make the decision to discontinue any of our products. As consumers ourselves, we understand how disappointing it can be when a favorite product is no longer available. We will be passing on your comments to others in our team and hope you continue using our products with great satisfaction.

      Color Insider

      3 years ago
      I loved the color insider no ammonia permanent color!!! I was very disappointed that it is discontinued. I tried coil color and it is not a replacement for color insider. I love the no ammonia as it is gentle and the color lasted!! I will be searching for another line of hair color. sorry to say.
      Helpful?
      Response from Matrix:
      3 years ago
      consumer care center
      Hi Christi4321, We are sorry to hear you have been disappointed that we discontinued Colorinsider. It is never easy for us to make the decision to discontinue any of our products knowing that they will be missed by some and we truly regret any inconvenience. We will forward your comments to our Product Development Team.

      Great product, but a couple gripes!

      3 years ago
      I had to switch color lines after 40 years. Ouch. I chose SoColor due to some small previous experience with it, the similarity in use (mixing ratio, predictable level system etc) and the fact that a few of my colleagues use it and could answer some questions made it seem like the best choice. It was a good decision! I wish I would have done it years ago! The availability of so many base tones to choose from makes me feel like when I went from the 24 count box of crayons to the 96 count box as a kid! One of my biggest fears was that "total grey coverage" would leave the hair flat looking, with no highlights, but, so far so good. It also has better color retention/ less fading. My only gripe is the lack of available education for new users. I'd like to learn more about the different collections (Dream age, etc) The high lift blondes, what the + symbol after level and base means, etc. Just a basic introductory YouTube video would be nice. Also, where is 3VR?! I have formulated it into some of my brunettes and we love it. Now I'm out and I can't find it!!

      Yes, I recommend this product.

      Helpful?

      Excellent coverage

      3 years ago
      I’ve been using Matrix color line for almost 6 years now and am absolutely in love with all things Matrix! The coverage is excellent, amazing shine and very conditioning!

      Yes, I recommend this product.

      Helpful?

      love this line

      4 years ago
      i buy this line for my clients that are grey or becoming grey. they love how long it lasts and that its vibrant until the next touch up.

      Yes, I recommend this product.

      Helpful?

      Love

      5 years ago
      Great product, easy to use, not complicated... very vibrant.

      Yes, I recommend this product.

      Helpful?

      so color beauty

      6 years ago
      Amazing color results, coverage and lustrous shine. Will never use another color.
      Helpful?

      socolour SRC

      7 years ago
      An amazing true,vibrant and stunning results from this matrix range, i LOVE all matrix and i am always amazed by the stunning results.
      Helpful?

      1 Ratings-Only Review

      9 – 17 of 18 Reviews