Extra firm hold formulas freeze hair in place for up to 24 hours!
As anyone with platinum blonde hair or cool mocha brown hair color can confirm, identifying and then attaining your ideal hair color requires a fair amount of time and money in the salon. And once you and your stylist have nailed it, there’s nothing like sailing by a mirror and seeing yourself with the hair color of your dreams. Until…it isn’t. Until you catch a glimpse of dingy yellow in your icy blonde balayage highlights or brassy orange in your beautiful, cool “bronde” hair color or clownish red in your raven-black hair color. But there’s no need to panic. A hair color shift is normal, and once you understand why it happens, you can easily remedy the situation and restore your dreamy hair color. Because basically, it’s all about toning hair. Here’s everything you need to know.Read Now
Thinking about dying your hair blonde conjures a multitude of images, from the subtlest blonde highlights to complete transformations through the bleaching process. But regardless of whether you want to go platinum blonde from a dark natural hair color or simply liven up already-blonde tresses, the pros at Matrix can answer your questions and help you have way more fun going blonde.Read Now
If you have blonde, silver or white hair that tends to get yellow, purple shampoo can be your new BFF. The shampoos traditionally have a blue or violet color, which neutralizes the yellow tones making the hair look clean and bright. Let’s take a look at what purple shampoo is, who should be using it, how often it should be used and the 4 main causes of yellowing hair so you can do what you can to make the changes to fix it, long term.Read Now
Deposits blue-violet pigments to neutralize brassy tones.
Neutralizes brassy warmth and corrects yellow tones on blonde hair.
Sulfate-Free Strengthening Shampoo
Cleanses to help control rebellious, unruly hair and manages frizz against humidity.