Matrix x KATSEYE

We are absolutely thrilled to announce that KATSEYE has officially joined the Matrix fam as our new Global Brand Ambassadors!

The girls of KATSEYE are a beautiful representation of diversity, modernity, and empowered individuality, perfectly aligning with the values at the heart of Matrix.

Together, we bring you Matrix Moves, where your hair keeps up with every flip, every bounce and every spin without missing a beat. We’ve co-created six signature Matrix Moves for the members of KATSEYE -- each inspired by their unique personalities and hair and powered by one of our hero products.

With Matrix Moves, we’re redefining performance haircare and turning traditional choreography into iconic hairography that hits. Every. Single. Time.

Our Matrix Moves

Daniela's Matrix Move: The Soft Slay

Serve serious softness with a hydrated hair whip, finished with a sassy shake and smooth body roll.

Lara's Matrix Move: The Sleek Swerve

Show off your sleek side with a full-length strand stroke on repeat, and a so-smooth slow-down on the final pass.

Megan's Matrix Move: The Bond Baddie

Bring on the bonds with a playful head tilt and hair tug, finished with a powerful head whip.

Yoonchae's Matrix Move: The Miracle Maknae

Move like a miracle with a headside hand roll and body bounce, finished with a slow hair stroke for all the smoothness.

Sophia's Matrix Move: The Glow Throw

Get up and glow with a dazzling double hair toss, finished with sprinkle fingers for an extra splash of sparkle.

Manon's Matrix Move: The Bounce Drop

Put your definition on display with a quick, sharp hair bounce, followed by a slow body drop for an effortlessly fluid finish.

Rooted in the mission of "All Hair Types. All Humans," Matrix has always believed that professional-grade hair is a universal right.

By welcoming KATSEYE, the brand reinforces its commitment to Matrix Joy—the belief that haircare should be empowering, uncomplicated, and a source of joy everyday. KATSEYE brings this spirit to life through their infectious creativity, high-octane movement, and the beautiful diversity of hair textures within the group - offering a fresh and modern expression of inclusive beauty.

”KATSEYE represents the next generation of Matrix in such a powerful way. Each member brings her own energy, movement, and hair identity. The way they use hair to express themselves and bring their choreography to life made them the natural embodiment for the brand.

At Matrix, we believe in the power of 'Joy'—the vibrant, colorful energy that comes from feeling your best. Together, we are excited to show how great hair can move with you and make every look feel truly iconic.”

- Andrew Edwardson,
Global General Manager, Matrix.

Speaking on the partnership, KATSEYE shared:

“We are so incredibly excited to join the Matrix family! Matrix stands for everything we do: inclusivity, joy, and the freedom to be yourself. As a global group with different hair textures and styles, it’s rare to find a brand that truly has something for every single one of us. Our hair is our ultimate accessory on stage—it needs to handle the movement of our choreography while still looking healthy and vibrant. Matrix gives us that 'Matrix Joy' every time we perform, and we can't wait to share that feeling of confidence with our fans around the world.”