Food For Soft
Food For Soft
Food For Soft Rich Hydrating Treatment Mask
Mask that replenishes hydration in even the driest and most porous hair.
7x More Moisture
Vegan Formula
72 Hours of Seriously Soft Hair- How To Use
- Ingredients
How To Use
Following Shampoo, apply treatment mask from mid lengths to ends and leave on 3-5 minutes. Rinse. In case of contact with eyes, rinse them immediately. Follow with oil. Tap the side or open the jar to get every last drop!
Ingredients
AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCINE SOJA OIL / SOYBEAN OIL • BEHENTRIMONIUM CHLORIDE • PARFUM / FRAGRANCE • ISOPROPYL ALCOHOL • GLYCERIN • PHENOXYETHANOL • DILAURYL THIODIPROPIONATE • HEXYL CINNAMAL • PERSEA GRATISSIMA OIL / AVOCADO OIL • CHLORHEXIDINE DIGLUCONATE • LINALOOL • SODIUM HYALURONATE • BUTYL METHOXYDIBENZOYLMETHANE • CITRIC ACID • TOCOPHEROL • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT
Related Products
Fragrance Notes
Buttery Toffee
Sweet Vanilla
Warm Amber
Frequently Asked Questions
What is the technology in Food For Soft?
Food For Soft features formulas infused with avocado oil, which can add lightweight moisture, and hyaluronic acid, a known humectant that provides moisture and can retain a balance of lipids and proteins.
Can I use Food For Soft immediately following a haircolor service?
Food For Soft features formulas infused with avocado oil, which can add lightweight moisture, and hyaluronic acid, a known humectant that provides moisture and can retain a balance of lipids and proteins.
Can I use Food For Soft immediately following a haircolor service?
Food For Soft features formulas infused with avocado oil, which can add lightweight moisture, and hyaluronic acid, a known humectant that provides moisture and can retain a balance of lipids and proteins.
What is the function of silicone in haircare?
Silicone is a conditioning agent and can play an essential part of hair care technology to provide the following benefits:
- Reduces the mechanical friction and helps reduce breakage of hair fiber
- Gives smoothness and detangling of the hair
- Provides frizz minimizing effect and improves ease of styling
Average Customer Ratings
Quality of Product, 3.1 out of 5
Value of Product, 3.0 out of 5
Customer Images and Videos
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1 to 8 of 1030 Reviews .
1 – 8 of 1030 Reviews
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5 out of 5 stars.
Great mask!
7 months ago
Great hair mask for damaged or dry hair! Very heavy so i don’t think it would be for everyone. I have very dry hair from past bleaching and my hair really likes this mask! it smells great as well.
Helpful?
5 out of 5 stars.
Matrix food for soft mask
7 months ago
Thank you Matrix ! My hair look salon quality at home. I was a little sceptic as my hair have tendency to weight down with super nourishing masks. I had to chose to buy very little for big jar for better price, I took a risk :) I am amazed with how my hair look like after one use only. Im wondering it it will get even better as I continue. Thanks for great investment!:) my hair feel very happy as well as I do :) soft, silky , nourish and shiny :)
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
4 out of 5 stars.
Not for me
8 months ago
This hair mask isn’t a favorite of mine but might work better for people with thicker hair. My hair is fairly fine and no matter how much I used it felt heavy. It smells great and did leave my hair soft.
Helpful?
5 out of 5 stars.
Amazing!
9 months ago
This is amazing! My daughter and I both love it. It’s better than the hair mask I’ve been using for many many years.
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 4.0 out of 5
5 out of 5 stars.
Love this product!
a year ago
Such a good product! It actually left my thick wavy hair so soft.
Helpful?
3 out of 5 stars.
For very dry hair.
a year ago
The ingredients have a wonderful light scent. Unfortunately this was too heavy for my personal hair. The packaging is beautiful and the price is good.
Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi lynb_7394! We appreciate your honest feedback of our Food For Soft Rich Hydrating Treatment Mask. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing on your comments to others in our team.
1 out of 5 stars.
causing hair loss
a year ago
bought this about 4 months ago. i've been losing hair like crazy and my hair dresser noticed. i didn't even think about what it could be from until i looked to buy this again and so many comments are talking about hair loss and it made me realize that i haven't used anything new in my hair other than this. really sad about it. thankfully my hair is super super thick so it's not too noticeable. throwing it out immediately.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Matrix:
a year ago
Consumer Care Center
Hello robbby. Thank you for reaching out about Food For Soft Rich Hydrating Treatment Mask. We would like to speak with you directly about it. Please give us a call at 888-777-6396, 9:00 am - 5:30 pm ET for assistance and provide the case #42002942. It would be helpful if you could have the products available when you call. Looking forward to speaking with you.
2 out of 5 stars.
Soft hair and great smell. No help with hydration
a year ago
After a color and highlights, I needed help due to breakage and a friend recommended Food For Soft. Yes, my hair was soft however, I did not have any sign of relief from breakage or dryness.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from Matrix:
a year ago
Consumer Care Center
Hi,
Thanks for your feedback on Food For Soft Rich Hydrating Treatment Mask. We're happy to hear you achieved the desired softness, which is a core benefit of its hydrating properties. For more significant concerns like breakage and intense dryness, particularly after chemical treatments, we recommend using the entire Food for Soft line for optimal results. We'll be sure to share your feedback with our internal teams for review.
1 – 8 of 1030 Reviews
Average Customer Ratings
Quality of Product, 3.1 out of 5
Value of Product, 3.0 out of 5
Most Helpful Favorable Review
5 out of 5 stars.
Love this product!
a year ago
Such a good product! It actually left my thick wavy hair so soft.
7 people found this helpful
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Most Helpful Critical Review
1 out of 5 stars.
Hair Loss
a year ago
I have dry curly hair, and it was so bad and so strongly scented, and i lost so much hair.
9 people found this helpful
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9 to 38 of 1030 Reviews .
9 – 38 of 1030 Reviews
Most Recent
- Most Relevant
- Most Helpful
- Highest to Lowest Rating
- Lowest to Highest Rating
- Most Recent
5 out of 5 stars.
Add it to the rotation
a year ago
I’m a fan of Matrix products in general. This is a solid product to add to your rotation. It smells great and added an extra shine and softness to my hair. I’m naturally oily so I had to be careful, but overall a good product.
Helpful?
3 out of 5 stars.
Not hydrating
a year ago
I love other product from this brand but this product wasn’t doing it for me. It made my hair actually dry instead of hydrating. I woke up with frizzy hair and it may just be my hair too. I do love the packaging and the amount of product that is in this small container. I also really love the smell it has.
Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi there, Thank you for trying our Food for Soft Hydrating Mask and complementing the scent. We are sorry that it did not provide enough hydration and left you hair feeling dry and frizzy. Your comments and feedback have been forwarded to our team. We hope you will give our other product a try!
5 out of 5 stars.
Easy to use and smells good
a year ago
This product made my hair feel so smooth. It smells so good! I used it 1x per week for 6 weeks and really enjoy the way my hair feels so soft after use.
Helpful?
1 out of 5 stars.
Hair Loss
a year ago
I have dry curly hair, and it was so bad and so strongly scented, and i lost so much hair.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Matrix:
a year ago
Consumer Care Center
Hi,
We are sorry to hear about the experience you had with Food For Soft Rich Hydrating Treatment Mask. We would like to speak with you directly about it. Please give us a call at 888-777-6396 Monday to Friday: 9:00 am to 5:30 pm. EST for assistance and provide the case #40807020. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
1 out of 5 stars.
Fake
a year ago
I have really dry hair, and i had lots of high hopes. after seeing the reviews, i was very excited. but, after looking on youtube and tiktok, this brand is highly advertised and fake. Also, they have Incentivized reviews, showing its a pay till your good type brand...
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from Matrix:
a year ago
Consumer Care Center
Hi there, we appreciate you providing us with your honest feedback. We strive to deliver products that will be 100% satisfactory to our consumers. We will be passing this valuable feedback to the rest of our team.
5 out of 5 stars.
BEST HYDRATING MASK
a year ago
I am very picky on the products I use on my hair. Ever since my hairdresser used Matrix on my hair, I LOVED it. I was able to try the liquid mask and it works wonders. Definitely worth the price and the packaging is so convenient. I would recommend adding it to your hair care routine for great results!! Leaves hair feeling smooth and smelling even better!!
Helpful?
5 out of 5 stars.
Moisturizing
a year ago
This product is super hydrating for my split ends. I have bleached my hair so much and this has helped tremendously. I use this product at least twice a week before i wash my hair and i see a difference
Helpful?
4 out of 5 stars.
Rich and creamy
a year ago
Definitely rich and hydrating. Thick consistency.
Only reason I gave 4 stars is for personal preference. I'm not a fan of perfumed fragrances. The scent is pleasant and not strong but does not need to be a perfume.
As far as a treatment, it's great. My hair loves it !!!
Helpful?
4 out of 5 stars.
Hair Mask
a year ago
The mask is very moisturizing for your hair. It smells good and is a thick consistency. The packaging is pretty sturdy and overall I think it's a good product.
Helpful?
5 out of 5 stars.
Easy to use
a year ago
I loved the product. The Matrix helped my dry ends a lot. Nice and smooth product works easily in the hair and leaves my hair soft and shiny. Easy to get out of the packaging as well.
Helpful?
5 out of 5 stars.
Soft curls
a year ago
I love how soft it my curls!!! My curls felt very hydrated and has a nice shine to it. I definitely needed it since I dye every so often. I will absolutely get this again
Helpful?
5 out of 5 stars.
Great for dry hair
a year ago
My hair gets tangled easily and this mask really helped hydrate and soften my hair. It comes in a large container that I’ll definitely last me a while and smells amazing. It was easily to apply and brush through my hair and rinse out as well. Would use again.
Helpful?
5 out of 5 stars.
Silky smooth hair in a jar
a year ago
This mask is so great at taming my thing straight but very frizzy hair. After rinsing it makes my hair so silky and easy to brush my hair is normally very tangled but my brush just glides through effortlessly every time I use it. It smells nice in the jar not too strong I don't really smell anything lingering in my hair though. I would definitely purchase this to keep using weekly you get a lot in the jar for the price and quality.
Helpful?
5 out of 5 stars.
Hydrating
a year ago
Been using this for over a month 2x a week and i like it. I have dry curly hair and this rich creamy mask helps rejuvenate my curls. It smells heavenly and has a lot of product!
Helpful?
5 out of 5 stars.
Great
a year ago
Smells so good and is so gentle on the hair. I usually get a headache with these masks and never like putting them in but this was very nice and I would use over and over again
Helpful?
5 out of 5 stars.
Made hair feel and look wonderful
a year ago
I enjoyed using this it was very easy apply for 3-5 minutes while doing other things. It had a light scent but smelled great. After using my hair felt wonderful, very soft and looked great. I can't wait to see if it continues to improve with each useage.
Helpful?
5 out of 5 stars.
Amazing!!
a year ago
This product is amazing! I absolutely love the smell of this product and the texture is really smooth! The packaging is wonderful and it also makes my hair feel super soft! :)
Helpful?
5 out of 5 stars.
Leaves my hair so soft!!
a year ago
Makes my hair so soft!! I use it everytime I wash my hair as my conditioner and it always leaves my hair hydrated and smelling great!! I also like I big the container is as I know it will last me a long time!!
Helpful?
5 out of 5 stars.
I love this
a year ago
I bleach my roots to a level 9 every six weeks so using hair masks is a must for me. This always makes my hair feel super soft and I get compliments on my hair every time I use it!
Helpful?
5 out of 5 stars.
Smells amazing. Works well!
a year ago
This smells so good. Doesn't leave hair greasy. Hydrates and makes hair shine. You put it on after shampooing
Leave in for 3 to 5 mins then rinse off. Super simple and super effective!
Helpful?
5 out of 5 stars.
Great Mask
a year ago
This mask is hydrating and makes your hair soft. I really enjoy the smell as well. I would like to try more products from this brand in the future. Hair masks help with retaining length.
Helpful?
5 out of 5 stars.
Smells heavenly
a year ago
This product firstly, smells amazing. The mask is very easy to use in the shower and smell alone makes me love using it. I love that it is super nourishing for my hair, with the added avocado oil and hyaluronic acid. It really makes my hair super soft and smell amazing. I only use this product from my ear down, but the tube is huge and you don’t need a lot. It seems like a great value and that it will take me forever to use! For reference I have fine and thin hair and this doesn’t make it greasy at all. I highly recommend this product!
Helpful?
4 out of 5 stars.
Will repurchase
a year ago
Love this! The scent is lovely and the texture feels luxurious in my hair. It does its job and makes my hair feel soft after use. I also use it on my twins, fine, hair and it prevents matting during bedtime. I feel like the value is good too. Will repurchase.
Helpful?
4 out of 5 stars.
Does as it says
a year ago
This mask does amazing things for the frizz. It leaves hair so shiny and moisturized. Great for color treated or regular hair which is a plus. It also smells amazing so it’s an extra treat for relaxation nights.
Helpful?
5 out of 5 stars.
Lavish
a year ago
This made my hair smell and feel amazing! Never tried anything from the matrix but this was a great first impression. I have 4c hair and it glided in my hair like butter! 10/10 would buy again.
Helpful?
5 out of 5 stars.
Works wonders!
a year ago
This product turned my mother’s coarse hair soft which is amazing for its value! It smells amazing and the has a smooth texture that blends extremely well. Package was bright and colorful!
Helpful?
5 out of 5 stars.
Awesome
a year ago
I received this product for free in return for an honest review. I'm very satisfied with this product and will be purchasing it. I have bleached damaged hair. I started using this product last month and have noticed a wonderful change in my hair. My hair feels healthy and never looks greasy. I highly recommend this product.
Helpful?
5 out of 5 stars.
Results: soft and shiny hair
a year ago
I am in love with this Food For Soft Rich Hydrating Treatment Mask! First let me just say it smells soooo good! Its so smooth and creamy and easy to use. It doesn’t take much so a little goes a long way. I was able to use it on my all natural color treated hair and so far I haven’t had any issues. My hair was so soft and shiny after use. If you’re thinking about it, just get it!!
Helpful?
5 out of 5 stars.
My opinion✨
a year ago
These have been incredibly beneficial for my hair, however I really need a haircut because my hair has been so dry from the cold weather. I adore the hair mask treatment's aroma; it has a tropical, coconut scent. The way I use is by washing my hair, applying the hair mask, then taking a nighttime shower to wash it off. After it is amazing!! ✨ I don't particularly enjoy the Leave-in conditioner’s smell to me like rose-scented perfume. However they are my favorite, I can tell that after using both of these on my hair, the shine has returned and it has become softer. I'll keep incorporating these into my daily routine, I will definitely recommend.
Helpful?
5 out of 5 stars.
Love it
a year ago
Smells amazing!!!!!!!!’nnnn I love it so much and it’s such a great value for the money. The texture it’s not to thin but not to thick. Made my hair nice and silky.
Helpful?
9 – 38 of 1030 Reviews
