1. Take a time out before the first shampoo.Matrix pros recommend waiting 48 hours before shampooing after the red hair color is first applied. This gives your hair time to absorb the dye molecules completely and to reseal itself so that the color doesn’t slip away prematurely.
2. Use sulfate-free shampoos.Sulfates and salts tend to be unkind to hair color—they strip it away too soon. So look for salt and sulfate-free shampoos. And while you’re at it, try to avoid formulas that contain parabens or artificial colorants. The purer the shampoo, the less it will disturb your hair color.
3. Use hair masks regularly.You’ll maintain a deep, rich red hair color tone by replacing moisture regularly, and hair masks are one of the best sources of moisture for hair. Depending upon the condition of your hair, try to use a hair mask at least twice a week. If your hair is extremely dry or damaged, you can use the hair mask every time you shampoo.
4. Fix brassy hair if your red hair color is cool.If you’ve calibrated the perfect dark red or cool burgundy hair color, the last thing you want is to see your shade turn orange or brassy. Regular use of a blue color-balancing shampoo, conditioner and hair mask will prevent brassy hair from taking over your cool hair color. A brass-busting system is also a must for any cool-toned hair color, including shades of blue, cool green and of course, cool brunettes.
5. Stay out of the sun.UV light is notorious for fading…everything. (Just look at your patio furniture cushions!) So, if you’re going outside to play—wear a hat!
6. Shampoo less frequently.Shampooing hair is the quickest route to premature color fade—and with red hair color, which features extremely large dye molecules that are more difficult to keep in the hair, it’s even more of an issue. So rethink your shampoo regimen. Use a dry shampoo that is lightweight and offers a nice fragrance to keep your scalp and hair looking and feeling fresh. Consider switching out your regular shampoo for a cleansing conditioner from time to time. These formulas are low-lathering and low-detergent so they cleanse ever so gently, and they condition your hair as they do so. It’s like opting for the delicate cycle for your hair and your hair color!
7. Focus on shine.Every hair color looks more vibrant and alive when it’s shiny, and red hair color is the most prone to high shine enhancement. Make shine a priority. Condition your hair every time you shampoo, apply a shine-enhancing treatment hair oil before drying your hair and refresh your hair throughout the day with a moisturizing micro-mist that will enhance shine and reduce frizz.
8. Put your hair color in the hands of a professional.Red hair color can be tricky, so for best results, let a professional design and maintain your hue. He or she will be able to create a red hair color shade that’s flattering for your complexion and your eye color. They will know how to refresh it with the right low- or no-ammonia demi-permanent or semi-permanent hair color so that you won’t incur unnecessary hair damage from going over permanent hair color with more permanent hair color. Also, because semi-permanent and demi-permanent hair color fades gradually over time, it prevents hair color build-up that can shift the tone of your hair color. Oh, and red hair color stains like crazy! So why not let your salon scrub their sinks and keep all of that red out of your own bathroom and off of your hands?
Also, next time you pop into the salon, ask your stylist about a professional-grade mask service for a quick fix. We recommend Brass Off Threesome Mask.