Keep Me Vivid Sulfate Free Shampoo
The latest sulfate-free technology gently cleanses to maintain vibrancy of fast-fading hair colors.
Welcome To The New Matrix!
Highlighting your red hair is one of the best ways to create a natural-looking, dimensional effect. Avoid cool or too-yellow highlights—they’ll look fake. Instead, it’s best to stick to lighter tones within the spicy, copper family for the most realistic results.
Pro Tip: Repair your hair from lightening services with a three-step, at-home rebonding system that helps fortify strands, leaving them strong and smooth.
See Formulas Find A SalonThe latest sulfate-free technology gently cleanses to maintain vibrancy of fast-fading hair colors.
Acidic conditioner deeply nourishes color-treated hair.
A faster after-color hair care routine to prolong color with enhanced shine used at the salon and at home.
Velvety leave-in hair treatment with UV and heat protection used prior to air-dry or blow-dry styling.