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conditioner front

So Silver

So Silver

So Silver Purple Conditioner

Pigmented Conditioner For Blondes & Greys.
Neutralizes Yellow While Refreshing Hair with Cool Tones Neutralizes Yellow While Refreshing Hair with Cool Tones
Customizable Toning System Customizable Toning System
Vegan Formula Vegan Formula
Details

Toning & Care In Just One Wash: So Silver Purple Conditioner, infused with Purple Pigments and Ceramide, Helps Remove Brassy Undertones In Just One Wash! Provides 2x More Moisture & Shiny, Stronger Hair.

  • For Blondes and Greys.
  • Caring Actives For Lasting Neutralization: Calibrated Dyes help to remove brassy yellow undertones in just one wash!
  • Ceramide retains moisture, nourishment and shine!
 
How To Use

After Shampoo, Apply A Quarter Size Amount Of Product. Leave On Up To 3 Minutes And Rinse.

Ingredients

AQUA / WATER / EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • PARFUM / FRAGRANCE • ISOPROPYL ALCOHOL • PHENOXYETHANOL • POTASSIUM HYDROXIDE • BENZOIC ACID • LIMONENE • TRIDECETH-6 • CI 60730 / ACID VIOLET 43 • LINALOOL • CETRIMONIUM CHLORIDE • 2-OLEAMIDO-1,3-OCTADECANEDIOL

 
Matrix 2024 Neutralization So Silver Group Shampoo Conditioner

Frequently Asked Questions

What are Brass Off & So Silver?
What's new with Brass Off & So Silver?
In addition to the subtle neutralization, what other benefits do the conditioners offer?​
In previous education, there was a Pro Tip to use the conditioners to dilute to tonal deposit of the masks. Can we still do this?​
How long does the color deposit last?​
How do Brass Off and So Silver differ from Color Obsessed?​
Can Brass Off and So Silver be used in the salon?​
Will there be any staining or transfer of the dyes?​

Rating Snapshot

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81 reviews with 5 stars.
16 reviews with 4 stars.
2 reviews with 3 stars.
3 reviews with 2 stars.
20 reviews with 1 star.

Overall Rating

4.1

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Average Customer Ratings

Most Helpful Favorable Review

The new formula works for me.

a year ago
I actually LOVE the new formula. The old one dried my hair out, and I hated that old rose scent! That scent was popular in the 60’s and 70’s. The new formula had a modern scent and really conditions my over-processed white blond hair. Just my opinion and experience.
4 people found this helpful
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Most Helpful Critical Review

New formula is terrible

a year ago
Please, please, please bring back the old formula! I have used So Silver for about 10 years and was very happy I had found something that would make my white/silver hair sparkle. I've even recommended it to many family members and friends. Now I'm struggling with rinsing this conditioner out and worry about it staining my hair. Please go back to the old formula. If it ain't broke don't fix it!
5 people found this helpful
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Filter Reviews

1 to 8 of 122 Reviews .
1 – 8 of 122 Reviews

New formula turned me purple.

4 months ago
Ive been using so silver for many years now, never had a problem, always getting compliments. Now, since the new formula, my hair looks awful. Im embarrassed of my hair. I had to stop using the so silver, and buy a different shampoo and conditioner. I now have to giant bottles of shampoo and conditioner I can not use. My hair is purple after 1 use. I loved the way it used to make my gray hair feel, so soft and normal, now, I wear it up and hope no one notices the purple. Either bring back the old formula, or offer the old formula as a so silver light, so the option is there for heavy or light tinting. I have even tried to use clarifying shampoo, and it won't come out. This is awful, I won't use or buy again.
Helpful?
Response from Matrix:
4 months ago
Consumer Care Center
We are truly sorry to hear about your experience and how it has affected your confidence. We hear your feedback regarding the formula's strength and would love to help you find a solution to restore your hair's natural glow—please call us at 1-888-777-6396.

Hydrating, silver brightening, yellow eliminator

4 months ago
I am so relieved to have found this line of So Silver! I had to stop coloring 20+ years ago, trust me I have tried so many formulas. For my gray, and age (60+) So Silver has been a game changer. It has cut down on frizz and drying, controls the yellowing w/natural graying. I can use it every, however I do switch up w/a thinning product as well. Guess what my sisters are getting for Christmas! It's been an expensive road to here, but I can now relax on "this" leg of my journey! Thanks Matrix!
Helpful?

Horrible…go back to old formula I love

5 months ago
The new formula is horrible! I loved the way it use to smell. It’s now too thick and the smell is not nice. Please bring back the old formula. $20 a bottle for this is just a rip off. I can’t rinse this out of my hair!!!

No, I do not recommend this product.

Helpful?
Response from Matrix:
5 months ago
Consumer Care Center
We are truly sorry to hear how deeply disappointed you are with the new formula. It's incredibly frustrating when a beloved product changes, especially when the scent is no longer appealing, the texture becomes too thick, and it's difficult to rinse from your hair. We completely understand why you feel that paying $20 a bottle for this new version is a rip-off, and we sincerely apologize for this negative experience. Your feedback about wanting the old formula back is very important to us, and we appreciate you sharing your candid thoughts. We want to help resolve this for you. Please call us at your earliest convenience at 1-877-254-9949. We would like to understand your situation better and explore options such as a refund or exchange, as well as ensure your valuable feedback is thoroughly recorded.

Please bring back Brass Off for Blonde hair

5 months ago
So Silver “for blondes” makes my blonde brassier. PLEASE PLEASE PLEASE bring back Brass Off for BLONDE hair please. I can’t find a replacement for it :((((((((
Helpful?
Response from Matrix:
5 months ago
Consumer Care Center
Hi there, that sounds incredibly frustrating and disheartening! It's truly disappointing when a product designed to fix brassiness actually makes your blonde hair more brassy, and then to lose a favorite like "Brass Off" that actually worked for you... we can only imagine how difficult it must be to find a replacement. It's completely understandable that you're feeling this way, and we hear your plea loud and clear.

Very disappointed

7 months ago
The old formula was lighter violet color. The new formula is darker, thicker, hard to wash out and stains my towels. Very very disappointed especially since I bought a bigger bottle this time.
Helpful?
Response from Matrix:
7 months ago
Consumer Care Center
Hi Marg70. Thank you for reaching out about So Silver Purple Conditioner. We are sorry to hear this conditioner didn't work out. Please be assured that your feedback is valuable to us, and we will share it with the appropriate team. We hope you will continue to enjoy other products within the Matrix line.

Complete Disaster - no labeling ‘reformulated’?

8 months ago
I am a silver hair (and bearded) male that has used the Shampoo and Conditioner for years and received compliments by random strangers on how they love my silver color. I couldn’t find the 10 oz bottle so I picked up the 33.8 oz. I had no idea they changed the formulation. EXTREMELY DISAPPOINTED! What were you thinking?

No, I do not recommend this product.

Helpful?
Response from Matrix:
8 months ago
Consumer Care Center
We are truly sorry to hear of your extreme disappointment with the new formulation of the shampoo and conditioner you've faithfully used for years. It's completely understandable to be upset when a beloved product changes, especially one that brought you so many compliments on your silver hair. We sincerely apologize that this change missed the mark for you, and we deeply value your honest feedback.

NOPE–Disappointed in the new harsh color and scent

9 months ago
I have used So Silver for many, many years. The new formula is a MAJOR disappointment and waste of money. The smell is different and much too strong. The old smell was the same as the shampoo. Now it clashes. More importantly is the changed color... OMG this is much too pigmented and the texture is quite clumpy. It's supposed to be used in conjunction with the So Silver shampoo, not replace it with massive pigment. I don't want purple hair— just cut the yellow in the blonde. I see many others have the same comments. PLEASE bring back the old lavender and same scent as the shampoo.
Helpful?
Response from Matrix:
9 months ago
Consumer Care Center
Hi there! We understand your disappointment with the new So Silver formula after years of use. It's frustrating when a beloved product changes significantly. We hear your concerns about the strong, clashing smell, and especially the much too pigmented, clumpy texture that now gives purple tones instead of just cutting yellow. Your desire for the old lavender and consistent scent is clear, and your feedback is truly valued.

New formula is awful .

11 months ago
New formula is awful!! Have used this product for several years on my silver gray hair. The old formula made my hair shimmery and bright. The new formula is hard to rinse out and leaves ugly purple streaks in my hair. I am shopping for a new product!

No, I do not recommend this product.

Helpful?
Response from Matrix:
10 months ago
Consumer Care Center
Hi, Thanks for your feedback on So Silver Purple Conditioner. We understand your disappointment, particularly as a dedicated user of the previous formula and appreciate your loyalty with us. We're concerned to hear it's leaving purple streaks and proving difficult to rinse, impacting the bright, shimmery results you anticipate. We'd like to collect more information and provide a solution. Please give us a call at 888-777-6396 Monday to Friday: 9:00 am to 5:30 pm. EST and provide case #41588512. We look forward to speaking with you.
1 – 8 of 122 Reviews

Rating Snapshot

Select a row below to filter reviews.
81 reviews with 5 stars.
16 reviews with 4 stars.
2 reviews with 3 stars.
3 reviews with 2 stars.
20 reviews with 1 star.

Overall Rating

4.1

Review this Product

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Select to rate the item with 2 stars. This action will open submission form.
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Average Customer Ratings

Most Helpful Favorable Review

The new formula works for me.

a year ago
I actually LOVE the new formula. The old one dried my hair out, and I hated that old rose scent! That scent was popular in the 60’s and 70’s. The new formula had a modern scent and really conditions my over-processed white blond hair. Just my opinion and experience.
4 people found this helpful
Show Reviews:

Most Helpful Critical Review

New formula is terrible

a year ago
Please, please, please bring back the old formula! I have used So Silver for about 10 years and was very happy I had found something that would make my white/silver hair sparkle. I've even recommended it to many family members and friends. Now I'm struggling with rinsing this conditioner out and worry about it staining my hair. Please go back to the old formula. If it ain't broke don't fix it!
5 people found this helpful
Show Reviews:

Filter Reviews

9 to 38 of 122 Reviews .
9 – 38 of 122 Reviews

New formula is terrible

a year ago
Please, please, please bring back the old formula! I have used So Silver for about 10 years and was very happy I had found something that would make my white/silver hair sparkle. I've even recommended it to many family members and friends. Now I'm struggling with rinsing this conditioner out and worry about it staining my hair. Please go back to the old formula. If it ain't broke don't fix it!

No, I do not recommend this product.

  • Photo taken while using old formula of So Silver
Helpful?
Response from Matrix:
11 months ago
Consumer Care Center
Hi Lisakat! We are sorry to hear that our So Silver Purple Conditioner did not meet your expectations. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing on your comments to others in our team.

The new formula works for me.

a year ago
I actually LOVE the new formula. The old one dried my hair out, and I hated that old rose scent! That scent was popular in the 60’s and 70’s. The new formula had a modern scent and really conditions my over-processed white blond hair. Just my opinion and experience.

Yes, I recommend this product.

Helpful?

New Formula is disappointing

a year ago
I'm so sad! I LOVED this product, tried other cheaper ones and always went back to Matrix. However, and new conditioner changed colors - I looked here and it looks like that was intentional. The new forumla is so hard to wash out and my hair is purple most of the time. I'm going to have to switch to another brand .. unless you go back to the old formula:).

No, I do not recommend this product.

Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi there! We appreciate you taking the time to provide feedback on the So Silver Purple Conditioner. We regret that it did not meet your expectations. We strive for 100% customer satisfaction and value your input in helping us achieve that goal.

Missing old formula

a year ago
I have been using the matrix so silver shampoo and conditioner combo for years. I love the shampoo and the old formula of the conditioner. I do not like this new formula at all. The scent is way too strong! The conditioner is way too thick, hard to rinse out. The pigment is also way too strong. I like to let the conditioner sit for a while but with the strong blue color I am unable to and need to wash it right away. Like many of the other messages on here, please bring back the old formula. It seems no one is a fan of the new conditioner!

No, I do not recommend this product.

Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi there, we are so sorry to hear about your experience with our So Silver Purple Conditioner. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will forward your comments to our team to make them aware !

Go back to the old

a year ago
So upset I bought two bottle because I been using it for years. It’s my favorite this new dark purple is chunky and horrible . Hard to rinse out and sticks to stuff! I want the lilac back . So upset I wasted money and want to throw this in the trash

No, I do not recommend this product.

  • Review photo 1.
Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hello! We are sorry to hear about the experience you had with So Silver Purple Conditioner. We would like to speak with you directly about it. Please give us a call at 888-777-6396, 9:00 am - 5:30 pm ET for assistance and provide the reference #39858490. It would be helpful if you could have the product available when you call. Looking forward to speaking with you

Awful is my overall impression of this product.

a year ago
I DO NOT LIKE the new So Silver Conditioner! What happened to the lilac colored conditioner??? The pigmented conditioner dyed my fingers & my silver hair. Why, on earth, would you need a purple conditioner after using the purple shampoo? Makes absolutely no sense - yet this is what Sally Beauty Supply suggests. What a complete waste of money.

No, I do not recommend this product.

Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi Kcp14. We are so sorry to hear about your experience with our So Silver Purple Conditioner. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will forward your comments to our team to make them aware !

Haven’t tried it yet but so far am not impressed

a year ago
Is this conditioner supposed to be super thick?Its very hard to even get it out of the bottle. Just bought the 33 oz bottle from Ulta but really think there might be something wrong with it. Please let me know. Thank you!

No, I do not recommend this product.

Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi Tham, thank you for reaching out about So Silver Purple Conditioner. We would like to speak with you directly. Please give us a call at 888-777-6396, 9:00 am - 5:30 pm ET for assistance. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.

Not happy

a year ago
I just opened my new bottle of so silver purple conditioner. I thought I received a defective bottle. Then I started reading the user comments. It is so thick I can’t even squeeze it out of the bottle and the consistency is like curdled milk. I’ve been very happy with the previous product and have received many compliments on my hair color. Is it possible to purchase the original formula. Help please.
Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi, Thank you for reaching out about your recent experience with So Silver Purple Conditioner. We are interested in collecting more information and offering a solution. Please give us a call at 888-777-6396 for assistance and provide the reference #39461026. We're looking forward to connecting with you soon.

Non-pigmented formula is better!!!

a year ago
I don’t like the fragrance or the texture of this product. It is almost too thick to get out of the bottle. I used to be able to wash and condition my hair and go three days before it looked and felt greasy. With this conditioner it takes maybe two days tops before washing and conditioning. I have long hair and the longer I can wait in between the better..please go back to your old non-pigmented formula!!!!!

No, I do not recommend this product.

Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hello there, we appreciate you providing us with your honest feedback. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you can use So Silver Purple Conditioner products in the future with great success !

Why have you changed this conditioner!!!

a year ago
Like many others, I have used this conditioner for ages and been very happy with its pale lilac creamy texture. However new bottle, new formula is absolutely horrible … it stains your hair blue and doesn’t feel like its conditioning the hair at all ABSOLUTELY TERRIBLE!!!
Helpful?
Response from Matrix:
a year ago
Consumer Care Center
We are sorry to hear the So Silver Purple Conditioner did not meet your expectations. We thank you for sharing your comments and will forward them to our team.

Ugh. Purple Hair.

a year ago
Unless they go back to the old conditioner, I will start using something else. I don’t want PURPLE hair! My hair used to be beautiful gray.
Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi there, So Silver Purple Conditioner is a product to help neutralize red undertones in virgin and all-over black to dark brown hair color. We're sorry this product did not meet your expectations. We will be sharing your feedback with the team.

Why did the formula need to change?

a year ago
I loved the old formula for my gray hair. New formula is the darker tint that is staining my hair. Don’t understand why it needed to be changed. I haven’t changed how I use the product. The product is what’s changed.
Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi sooners315, thank you for reaching out about So Silver Purple Conditioner. We are sorry to hear this product is falling short of your expectations. Your feedback is important to us and we will be sure to share this information with our team. It is our hope you continue to use our products with greater satisfaction.

New formula turns hair purple

a year ago
This used to work so well for me but the new formula makes my hair visibly purple. I wish there were still an option for the older lighter-colored formula. I can’t use the new version, which is really too bad because the old version worked well.

No, I do not recommend this product.

Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi notabene, Thank you for giving our So Silver Purple Conditioner a try. We are sorry to hear the product did not exceed your expectations. We will be sure to pass your comments along for product review

New formula

a year ago
I’ve been using the so silver shampoo and conditioner for years and loved it. The new formula with the additional pigments is too much. My hair looks blue. Using the shampoo is enough to get the brassy yellow out. Hoping they will make the old formula conditioner again.

No, I do not recommend this product.

Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi Roo5. We are so sorry to hear about your experience with our So Silver Purple Conditioner. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will forward your comments to our team to make them aware !

Dont want to dye my natural blonde hair

a year ago
This has been my number one conditioner for years and has done wonders for my hair. I just picked up the new formula and after using it, realized that it now contains dyes. I pride myself on my natural blonde hair and the last thing I want to do to it is dye it. I'm pretty bummed and now am going to have to go find a different conditioner

No, I do not recommend this product.

Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi Sav24, thank you for feedback on So Silver Purple Conditioner. This has Calibrated Dyes that help remove brassy yellow undertones in just one wash. We hope this is helpful to you.

Very disappointed in new formula

a year ago
I had been using so silver for several years daily without any issue. The new conditioner formula stained my white hair purple almost immediately. I will be looking for another brand.
Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hello there Sad54, thank you for reaching out about So Silver Purple Conditioner. We are genuinely sorry to hear that you had a negative experience with our product. We understand the importance of product design and quality and we apologize for falling short in this area. Please trust us that we will investigate this further and take the necessary steps to improve our product. Your feedback is valuable to us and we appreciate your understanding.

Changed Formula

a year ago
I initially purchased this and have been using it faithfully for a year but I recently purchased the conditioner and it looks like the brass off conditioner. The previous one was a beautiful lavender and helped my gray stay silver. The deep blue conditioner that is now so silver has left me without a conditioner for my gray hair.

No, I do not recommend this product.

  • Review photo 1.
Helpful?
Response from Matrix:
a year ago
Consumer Care Center
Hi there! We appreciate your interest in our SoSilver Purple Conditioner. We recent changed the formula for this product. It is now infused with purple pigments and ceramide, that help remove brassy undertones in just one wash. We are more than happy to pass your feedback along to our internal team regarding this product as it is a favorite for many.

Love this

a year ago
So I actually didn't get to use it but I gave it to a friend and omg?? It works so amazing and she said it smells good too

Yes, I recommend this product.

Helpful?

GREAT CONDITIONING

a year ago
I used the "So Silver Pigmented Conditioner" every other day. I do like the way the conditioner softens the gray hairs and does not make my hair look greasy like some of the other products I've used. My hair is streaked with gray and the "So Silver Pigmented Conditioner" tones down the Platinum color in my hair to give it a softer blonde color when I first color it. I notice the "So Silver Pigmented Conditioner" does give the gray hairs more of a pewter color with a hint of purple.

Yes, I recommend this product.

Helpful?

Works Wonders

a year ago
Loving this so Silver toning conditioner. I've been using it every other hairwash for a few weeks and haven't had any brassy hair issues! Has been a game changer for a blonde! Will definitely seek this product and add to my normal hair care routine.

Yes, I recommend this product.

  • Review photo 1.
  • Review photo 2.
Helpful?

beautifully bright!

a year ago
Not only does the So Silver Pigmented Conditioner leave my blonde feeling soft and revived…it leaves it beautiful bright. Whether it's on my natural blonde for a little boost from the daily dullness, my daughters highlights needing a recharge or keeping my sons full bleached buzz from turning yellow…it does the job! And it does it well!

Yes, I recommend this product.

Helpful?

This.stuff is awesome

2 years ago
I love how this makes my hair look and feel. Makes all the brass a thing of the past. It's so pretty now. It's so easy to use and it doesn't need to be used often. Absolutely love it.

Yes, I recommend this product.

Helpful?

Brass off!

2 years ago
This stuff really takes the brass away! I recently had some very brassy pieces in my hair due to poor toner and this saved my hair. I will continue to purchase this product!

Yes, I recommend this product.

Helpful?

Did the job

2 years ago
I would purchase this product again. I used it to tone some 613 hair before I colored it.

Yes, I recommend this product.

  • Review photo 1.
Helpful?

Great product

2 years ago
I really liked this conditioner and the way it toned my hair

Yes, I recommend this product.

Helpful?

Brass be gone

2 years ago
This stuff is the closest you're gonna get to salon Quality hair products at home.it does exactly what is advertised and more. No brass, silky smooth hair that looks like you just came straight out of the salon! I'm devoted from this point forward. 10 out of 10 would recommend.

Yes, I recommend this product.

Helpful?

My Favorite Conditioner

2 years ago
I am so excited that I tried this conditioner, because it makes such a difference in my hair. I have blonde hair, and it often gets brassy over time. The purple conditioner helps to neutralize that, and helps my color last. I love the texture of it, and a little goes a long way. I'm able to easily brush my hair after using it, rather it being tangled like a lot of products leave my hair. It smells so nice too; my partner even commented how good my hair smelled a couple days ago. It washes clean, and leaves my hair soft and shiny. This is definitely my new go to conditioner.

Yes, I recommend this product.

  • Review photo 1.
  • Review photo 2.
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  • Review photo 4.
Helpful?

Does a nice job of subtly toning blind and grey hair

2 years ago
There isn't a strong smell to this conditioner, which I appreciate. I have grey roots and blonde highlights, and the conditioner does a nice job of counteracting brassiness on both colors. The conditioner is gentle, so I still use a detangler after - but I prefer that over a heavy conditioner. The color is a vibrant violet but it doesn't stain my hands or the shower like some other toning products, so that's a big plus.

Yes, I recommend this product.

Helpful?

I would buy this product again for sure!

2 years ago
Tones my hair nicely! Great smell. I like that the bottle is opaque so I can see how much is left.

Yes, I recommend this product.

Helpful?

My new favorite

2 years ago
I was so happy to receive my free So Silver Pigmented Conditioner. My hair had become brassy and flat looking. After one wash my highlights lifted to an ash blonde color, just like I always ask my hair stylist to achieve. Very pleased with this product. I have coarse, thick hair and this conditioner works to make it softer.

Yes, I recommend this product.

  • Review photo 1.
Helpful?
9 – 38 of 122 Reviews